@Moanalua The revived “new” Cadillac is going after BMW like nobody’s business. That’s GM’s internal goal, with non-performance vehicles like the XTS meant as stop gaps to transition the DTS crowd to the new performance-luxury-oriented Cadillac.
Besides, Pontiac would never be able to do what BMW does — from the perspective of “the whole package.” Maybe Pontiac could keep up with BMW on performance… but not on the luxury, quality, ownership experience, or technology fronts.
Pontiac should go after the niche that is the mainstream-budgeted performance consumer. If it does so with the right product, it will be successful.
