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Re: Who thinks it’s time to start talking about Pontiac again?

#38751
Alex Luft
Keymaster

@5GMs Nice post and welcome to GM Authority!

I think the brand that Pontiac should “aim” to be is what Dodge is… and where Dodge is headed. Once they get rid of the silly Caravan, they’ll have one heck of a performance lineup:

Dart (based on Alfa Romeo Giulietta)
Avenger (will be replaced by Alfa-based model as well)
Journey

Charger
Challenger
Durango

The three last ones are RWD. Enough said there.
The Dart and — once redesigned — the Avenger and Journey, will be very capable vehicles with amazing handling.

I think a few months ago, Dodge experimented with the “Adrenaline unleashed” slogan (or something of the sort). That’s the direction Pontiac should be headed in.

Buick is going after Lexus, so no use of even trying to remotely fit a true Pontiac buyer into one of those… unless they’re looking for luxury.

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