January 2, 2012 at 11:43 am
#38749
Keymaster
Agreed. Before the bankruptcy and discontinuation of Pontiac, many bought Pontiacs because they were — very often — the least expensive vehicle on the market (G3, G5, G6, Torrent). So at that point, it’s possible that the sex distribution (male/female) was even for the brand as a whole.
If GM were to make a real performance brand out of Pontiac though, one without such atrocities as the G3, G5, Torrent, or Azteck, then I’d wager more men would buy the vehicles.
Interestingly, the current sex demo split of the 5th gen Camaro is 60% male and 40% female… girls like the Camaro’s looks and most couldn’t care less about its performance. So if the Pontiac models look “sexy” (in girl speak), then it’s possible that many girls will buy them, as well.