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GM Authority

Re: Who thinks it’s time to start talking about Pontiac again?

#38740
Alex Luft
Keymaster

“The government” has actually been helping GM make the right decisions, negotiate better terms with suppliers & the UAW, and even incorporate the right organizational structure that calls for more direct responsibility.

That “more direct responsibility” piece will mean that whoever decides to bring Pontiac back will put their job on the line for that decision. I still don’t think — at the volume that Pontiac has been selling before the carpocalypse of 2009 — there’s a business case for the reintroduction of the brand. Unless GM plans on charging $30,000 and up for each vehicle…

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