@chevtothemax and @alex
I think the problem with Buick offering a “Halo” car has to do with the limitations of GM structure. Lexus doesn’t have another higher content brand above it. If Buick offered a Halo car, that would drive internal competition between Buick and Cadillac.
Maybe if Buick offered a vehicle to compete with the Lexus IS F (rear drive, 400+ HP, coupe, $61k base). This could be a rebodied Cadillac with softer Buick styling. GM would have to see if the economies of scale from component sharing will outweigh the development cost. That could be a halo car of sorts. The only other Halo car that Lexus has is the LFA and the LF-SC concept (with that ugly ass front grill).
If Buick is to be competitive, I think they really do need to anticipate what Lexus’ next steps will be and have a executable plan in place to react quickly. Right now, it seems like they just caught up to them. Hopefully, they’ve got some continued momentum in the form of future ideas and concepts that can be enable them to pull far ahead.
