@chevtothemax Because that’s not where Buick is headed. Buick’s goal is to corner the soft, quiet, and comfortable side of the luxury market… One that’s fuel efficient and comfortable, quiet and silent, one that isolates the driver and the vehicle’s occupants from the harshness of road/conditions.
The market for full-sized luxury coupes is non-existent outside of the stratosphere of $100,000 plus… MB CL, Maserati Gran Turismo, Jag XK, Aston Martin… Each of those has terrible fuel efficiency (because owners of those cars can afford it). And each of those is sports-luxury-oriented. Even if the RWD Riviera sold for $30,000-$45,000, it would sell in very, very low volumes. We’re talking 1,000-2,000 units a month low.
But forget all that. Who says Buick even needs a halo car? Lexus got to its current (very successful) position in the industry (and market) without a halo vehicle, by simply building luxury cars that people want, that people love, with service and dealer experience that customers adore.
Buick needs to focus on being the leader in ride/noise isolation (lowest NVH in the segment) and competing in more high-volume segments… For instance, the Encore is another very low volume segment… So is the segment where a RWD, full-sized Riviera would compete. Leave performance and RWD to Caddy.
