@Grawdaddy
Here’s my problem:
“Of the women that attend these events”
Really now?
Yes, women do attend these events. Women pilot some of the monsters at these events. Women even vote now too!
@JustinF
I guess there is a hole to fill, but I don’t find it important since these events aren’t nearly as popular as NASCAR or WRC.
Look at the numbers. While no one can compare to NASCAR, more than 30 million fans attended Monster Jam events last year. That does not include events by any other promoters. Monster trucks are in a very unique place being motorsports in one sense and entertainment in another. You won’t find cigarette or alcohol sponsors on any trucks. These are family events.
On the marketing side of things,I would assume that marketing to women might include thinking outside the box. At these events, the female fans regularly make comments to drivers in the autograph session such as “that’s empowering”, “makes me feel like I could do anything”, “I need a truck like that”, and “it makes me proud to be a woman to see women out here doing stuff like this”. Why not mold the likeness of a Traverse and install it on one of these trucks? You gather the womens attention to the vehicle and this crossover becomes more masculine. The GM trucks are not selling like the F-series and that is a consideration also. Keep in mind that we are talking about a team of 4-6 trucks. One truck at this point would make a very small impact. But this presence in 4-6 locations per week across 3 countries allows for 180 to 270 appearances per year at different event (not just racing or freestyle events). The display of these huge trucks in a public venue draw people in to a location. Pair GM with the right co-sponsor and it could be a lucrative partnership.
