Obviously, Onstar isnt a “main virtue” , but @bmfk seems to be extolling it as it is a “main virtue”, its something you use and appreciate, but for me, I have no use for it, so thats why I wouldnt use it as a reason to buy a Silverado over a F150, not only because only a limited amount of people would use it, but also because such an aftermarket system could be easily installed on any car.
Personally, I dont need a raptor type truck, but I sure want one.
And if the Raptor can make money for Ford, than GM can make money on such a truck as well.
Im not saying that it must be built and will be extremely successful out of the gate, but that its an idea worth being considered. Were not privy to information such as sales estimates and cost to build one that only GM has. On the outset, it would seem that such a truck would not be profitable, but then the raptor is. So Im just advocating that GM do a lenghty and detailed study into whether such a truck would be profitable, and if it is, by even a slim margin, then build it.