May 20, 2012 at 8:18 pm
#39981
Keymaster
It’s a virtual playground! Now give me my Raptor or else I’m gonna tell my mom! 🙁
Your whole post is spot on: make a niche vehicle at a profit is the goal. But when some begin to count profit margin in percent of overall revenue, and that profit margin is slightly lower than what a bean counter thinks it should be… then we end up in situations where GM is now: no compact pocket rockets, no astoundingly cool trucks, and a lack of certain options across the board — all because it’s more profitable to NOT offer them.