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GM Authority

Re: GMC Sierra All Terrain HD Concept

#39981
Alex Luft
Keymaster

It’s a virtual playground! Now give me my Raptor or else I’m gonna tell my mom! 🙁

Your whole post is spot on: make a niche vehicle at a profit is the goal. But when some begin to count profit margin in percent of overall revenue, and that profit margin is slightly lower than what a bean counter thinks it should be… then we end up in situations where GM is now: no compact pocket rockets, no astoundingly cool trucks, and a lack of certain options across the board — all because it’s more profitable to NOT offer them.

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