“GMC needs something smaller than the Terrain so they can appeal to younger people GM wants the brand to do.”
Frankly, this is plain conjecture without backing or facts.
As I’ve said before, there’s tons of research and forethought that goes into vehicle introductions and brand positioning. Not sure where and how you dug up the “needs to go younger” bit.
Who said GMC was looking to or even needs to appeal to younger demos? One could say that GMC doesn’t need a younger audience to pollute its professional grade image. In all my time covering GM, I have NEVER seen or heard of a desire to bring a younger audience to the GMC brand.
If anything, GMC is in the process of moving upmarket, not downmarket. Have a look on the front page — there’s a piece about the next-gen Sierra and how it will no longer be a badged up Silverado. GMC is being taken in an entirely new direction, but downmarket isn’t one of them.
