I’m curious about the GMC buyer and the reason for choosing GMC over Chevy; as far as I can tell, there are two major reasons for doing so:
1. Appearance
2. Image (Professional Grade, etc).
The first will kind of disappear with the next-generation of trucks, since both will look stunning (according to what we’ve been hearing), while the second will remain.
Even so, GMC was a lot more profitable than Pontiac due to the fact that trucks made (and continue to make) up most of its sales… and trucks are much more profitable for an automaker, especially for GM.
