HomeAll RepliesRe: Does having the GMC brand hurt GM/Chevy? Re: Does having the GMC brand hurt GM/Chevy? Sponsored March 23, 2012 at 10:13 pm #39366 Alex LuftKeymaster @Vic1212 Who says that a Chevy must be plain jane? I’d recommend that Chevy do an uplevel version of its trucks/SUVs as well — just like Ford does with the F-150 Platinum, Harley Davidson, and King Ranch lines… but primarily the Platinum. Sponsored Subscribe to GM Authority For around-the-clock GM news coverage We'll send you one email per day with the latest GM news. It's totally free. First Name Last Name Email Address Subscribe via Email Leave this field empty if you're human: Sponsored