HomeAll RepliesRe: Does having the GMC brand hurt GM/Chevy? Re: Does having the GMC brand hurt GM/Chevy? Sponsored March 19, 2012 at 4:40 pm #39345 Vic1212Participant I personally don’t think that GMC brand should be killed since not everybody wants a plain jane Chevy but wants a premium chevrolet but not wanting to go to buick or cadillac. Sponsored Subscribe to GM Authority For around-the-clock GM news coverage We'll send you one email per day with the latest GM news. It's totally free. First Name Last Name Email Address Subscribe via Email Leave this field empty if you're human: Sponsored