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GM Authority

Re: Do we really need the Trailblazer?

#38472
Alex Luft
Keymaster

Reply to @yabadabadoo: GM is currently talking about bringing this truck/SUV to the U.S.

As far as we know, it was designed to be sold all over the world, including the U.S./North America. The reservations include:
1. Overlap with current product CUVs
2. Positioning
3. The overall decline of midsized body-on-frame SUVs
4. Public image of introducing “another gas-guzzling SUV”

According to our sources, that last one resonates very strongly with some in charge of product planning. Not sure why, since those who think of GM as a manufacturer of gas-guzzlers aren’t going to buy GM in the first place…

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