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Re: 2014 Chevy Equinox

#40685
Alex Luft
Keymaster

@vic1212 That’s not the point. Ultimately, offering crossovers in proper classes allows GM to better serve the needs of customers.

I’ve already mentioned this, but the only way a customer looking for a 3-row CUV can buy a Chevy right now is to purchase a Traverse at $30,000. Or they can buy a $28,000 Highlander or a $24,000 Kia Sorento. This leaves Chevy not price-competitive — offering too much car for what’s needed.

So chances are that a midsized crossover with 3 rows wouldn’t take sales from the Traverse, but would actually attract a segment of buyers that Chevy is currently not serving at all.

As for Ford, the Flex has always been a niche vehicle. It and the Explorer share much of their underpinnings. Ultimately, the money flows to Ford whether customers opt for the Flex or the Explorer.


@Fyeoms
There is the possibility of a Epsilon-based crossover, as well.

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