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Reply To: Johan de Nysschen Concedes Mercedes, Audi and BMW are Superior to Cadillac

July 15, 2016 at 1:39 am #133282
nwtrekkr
Participant

It appears to me that JdN does not know his customers very well. If you glance at the May 2016 sales of the brand, you will find that only Esxalade both regular and extended have shown positive gains over one year ago. And that includes the fact that the ExT is not even in the numbers for this year. Other noteworthy points include a strong start for the XT5 but look how the one model, the XTS which GM has remarked should have not been made under new GM, appears to outsell the other sedans. While the CTS came close in the month and year sales, the XTS in one month beat the two months of the CT6 combined while being almost 30% off of last years sales. And while it was off by that amount, I note that it is only 1500 units short of its TOTAL 2015 sales. It is also interesting that it is the one Cadillac that really does not blend with the design language of the other sedans. Could it be that the traditional buyer prefers traditional Cadillac and body on frame SUVs (also traditional) over Cadillac’s chasing the Germans? Maybe Lincoln with their choice to go back to American luxury in a American Luxury car is the correct path for the Americans.

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