Book by Cadillac is a vehicle subscription service for Cadillac prestige-luxury vehicles.
Presented as a “first-of-its-kind luxury vehicle subscription service” that pushes “the boundaries of the driving experience”, the service gives members access to popular Cadillac vehicles for a flat monthly fee, without the commitment of leasing, financing or buying.
“Book by Cadillac is an innovative new option targeted at a growing class of luxury drivers searching for access to various cars over time, dependent on their individual needs, coupled with a hassle-free white-glove exchange,” said Uwe Ellinghaus, Cadillac chief marketing officer.
Member of Book by Cadillac will be able to choose between the latest Cadillac models via an app on their smartphones. Upon selecting a Cadillac, the vehicle will be delivered via white-glove concierge to members’ requested locations and exchanged at their leisure or as their needs change. Certain location restrictions apply, according to the GM luxury brand.
As such, members can take to the winding roads in a performance V Series and enjoy a back-mountain winter ski trip in an Escalade in the same week. Alternatively, they can keep an SUV during the winter months and switch to a performance sedan during the summer, with each vehicle picked up and delivered to their doorstep.
Maintenance, insurance and detailing of the vehicle is handled by Cadillac, enabling members to be free from “the baggage that comes with traditional vehicle ownership”.
Book by Cadillac will first launch in the New York metro area. Cadillac is planning to debut it in other markets in the future.
Book by Cadillac was announced January 5, 2017.
Book by Cadillac is available for a flat monthly fee of $1,500, which Cadillac states “eliminates the hassles of car ownership so members can experience uninhibited driving.”
Membership is priced month-to-month with no long-term commitment required.
Rather than owning a single vehicle, Book by Cadillac members can switch between different Cadillac models to best suit their needs.
As such, members will have access to the current year Platinum trim level Cadillac models, including the XT5, CT6 and Escalade, as well as V Series vehicles. Registration, taxes, insurance and maintenance costs are included in the monthly rate and there is no limit on mileage. The service states that “other fees may apply”.
The official Book by Cadillac website is https://bookbycadillac.com.
