The Redline Edition is an official factory appearance package for Chevrolet vehicles. Offered across nine Chevrolet cars, trucks, and crossovers, the Redline is the broadest cross-portfolio special edition ever offered by Chevy.
All Redline vehicles are equipped with black wheels featuring distinct red hash marks, black nameplates with a red outline, blacked-out grilles and black Chevrolet bowtie logos.
From there, vehicles feature design elements tailored to the preferences of their specific customers. For example, the Silverado and Colorado Redlines feature red tow hooks, while Camaro Redline features unique black hash marks above the wheels, a design cue taken from Chevy’s long heritage in motorsports.
Chevrolet vehicles are available across nine vehicles in the car, truck and crossover segments:
- Cruze LT sedan
- Cruze LT hatchback
- Malibu LT – more on Malibu Redline Edition
- Camaro LT/SS (coupe and convertible)
- Trax LT
- Equinox LT
- Traverse Premier
- Colorado LT
- Silverado Double Cab LT (Z71, Crew Cab LTZ Z71)
Though Chevrolet officially refers to Redline vehicles as “special editions”, Redline models are actually treated by GM as an optional appearance package available on some models and trim levels.
Redline made its debut in concept form at the 2015 SEMA Show in Las Vegas.
Chevrolet said that it was “inspired by a strong positive reception from customers” and the success of special editions across its portfolio in bringing Redline packages to market.
“Redline is another example of Chevrolet bringing SEMA concepts to showrooms,” said Brian Sweeney, U.S. vice president of Chevrolet. “The SEMA show has proven to be a great way to identify customization trends in the industry, and quickly apply those trends to our most popular Chevrolet models. Based on the strong interest Redline attracted at the show, we believe they will be very popular with customers looking for standout cars, trucks, and crossovers.”
“Our special edition lineup has been popular with customers and dealers, alike” added Sweeney. “Since the introduction of special editions on vehicles the like Silverado and Camaro, vehicle average transaction prices have increased, time to turn has decreased, and conquest rates have risen, which has contributed to making Chevrolet the fastest-growing brand in the industry two years in a row.”
Availability of Chevrolet Redline edition vehicles were cadenced, with Silverado Redlines being the first available for purchase.
All Redline vehicles became available for purchase by the end of the 2017 calendar year.
Chevrolet announced the Redline Special Editions on February 9th, 2017.
