Uwe’s thoughts on the move to NYC, the ‘Dare Greatly’ ad campaign and more.
The Escalade will be the only model in Cadillac’s portfolio to wear a non-alphanumeric name.
Cadillac didn’t advertise during the Super Bowl, as it felt the Oscars were more suited to the brand.
It’s game time for Cadillac marketing, and it’s hoping for the same splash Chrysler made four years ago.
Mr. Ellinghaus enlightens us on the specifics of Cadillac’s “great daring.”
Cadillac doesn’t need a new brand, it needs to strengthen its current brand.
The campaign will “disrupt” consumers’ perceptions of Cadillac, CMO Uwe Ellinghaus said.
Cadillac already has good products, but it needs an image, Ellinghaus says.
Not Detroit, not Chicago, not Geneva.
“If you need to say that you are luxury then you are not luxury”.
Keep an eye out for the Cadillac shield at next year’s Oscars ceremony.
The former BMW executive has strong words for the pride and joy of his home country.
The three finalists will be able to collaborate with producers to create a short film up for contention.
Cadillac owners will see benefits with the airline.
Cadillac CMO Uwe Ellinghaus says future cars will be “CT” and SUVs “XT.”
The “CT” part is reserved for cars while the “6” indicates where the model falls in Cadillac’s lineup.
This move is hoped to create a more cohesive global marketing effort for Cadillac.
Cadillac’s current marketing firm, Rogue, was just hired on in June of 2013.
“Expect future SUVS from Cadillac to be rear-wheel-derived, particularly big ones.” – Uwe Ellinghaus
Cadillac’s marketing may change to help CTS (and more) sales.
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