Uwe Ellinghaus News

Cadillac CMO Uwe Ellinghaus Wants To Take Luxury Brand To An Aspirational Level

And start "selling dreams."

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Why Marketers And Brand Strategists Are Leaving The Establishment For Cadillac

Just don't expect their impact to be felt overnight.

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Cadillac Reveals 2017 XT5 Via Flight At New York City Fashion Week: Video

Well, sort of reveals.

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Cadillac To Hone In On Its ‘Dare Greatly’ Message For Local Dealer Ads

Using the marketing and advertisement budget in an extremely knowledgeable way.

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Cadillac’s Uwe Ellinghaus Admits ELR Pricing Was ‘Indeed A Mouthful’

Cadillac priced the ELR at $75K to reflect its array of standard equipment.

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Cadillac Likely To Consolidate Trim Levels For CTS

Consumers seem to be a bit confused with Cadillac trim variants.

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Cadillac Dealers Passing Time Until de Nysschen’s Vision Comes Together

Dealers are feeling the worst of it as incentives dry up.

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Cadillac’s ‘Dare Greatly’ Isn’t Resonating With Baby Boomers

Ironically, the Boomers were born closer to the time of when Teddy Roosevelt made the famous speech.

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Cadillac Marketing Chief Uwe Ellinghaus Talks More About ‘Dare Greatly’

Ellinghaus is confident Dare Greatly is the right message for the brand.

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Uwe Ellinghaus Shares The Secret Behind Cadillac’s ‘Dare Greatly’ Ad Campaign: Video

Ellinghaus isn't targeting any specific demographic with the brand.

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Cadillac Hopes To Boost Brand Image Before Boosting Sales

Don't expect Cadillac to top sales charts anytime soon.

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Cadillac Wants Their Cars To Draw In Customers, Not Their Model Names

A good car will sell itself despite what it's called is the mindset.

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Cadillac’s De Nysschen, Ellinghaus On Geneva V-Series Premieres: Video

Cadillac is still testing the waters in Europe, to some extent.

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Cadillac Goes Hipster With ‘The Seasons Collection’ Photography Collection

A brand in flux meets a man in tweed. The result is this.

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Cadillac CMO Uwe Ellinghaus Sits Down For A Q&A With Adweek

Uwe's thoughts on the move to NYC, the 'Dare Greatly' ad campaign and more.

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Cadillac To Keep Escalade Name On Storied Luxury SUV

The Escalade will be the only model in Cadillac's portfolio to wear a non-alphanumeric name.

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Cadillac Ready To Debut New Brand Image At The Oscars

Cadillac didn't advertise during the Super Bowl, as it felt the Oscars were more suited to the brand.

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Cadillac Hoping For A ‘Born By Fire’ Moment With Premiere Of ‘Dare Greatly’ Campaign?

It's game time for Cadillac marketing, and it's hoping for the same splash Chrysler made four years ago.

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Cadillac CMO Uwe Ellinghaus On The New ‘Dare Greatly’ Campaign

Mr. Ellinghaus enlightens us on the specifics of Cadillac's "great daring."

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Cadillac Looking To Strengthen Brand Through Product

Cadillac doesn't need a new brand, it needs to strengthen its current brand.

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Cadillac To Introduce New Brand Identity, Advertising Campaign During Oscars Coverage

The campaign will "disrupt" consumers' perceptions of Cadillac, CMO Uwe Ellinghaus said.

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Uwe Ellinghaus Responds To Negative Comments On Cadillac Marketing Strategy

Cadillac already has good products, but it needs an image, Ellinghaus says.

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2016 Cadillac CT6 Will Show Face At 2015 New York International Auto Show

Not Detroit, not Chicago, not Geneva.

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Cadillac Marketing Chief Uwe Ellinghaus On Future Marketing Strategy

"If you need to say that you are luxury then you are not luxury".

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What Cadillac CMO Uwe Ellinghaus Thinks Hollywood Can Do For The Brand

Keep an eye out for the Cadillac shield at next year's Oscars ceremony.

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Cadillac Marketing Boss Calls Rival Brands From Germany “Soulless” And “Sterile”

The former BMW executive has strong words for the pride and joy of his home country.

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