The Search Goes On To Replace Cadillac CMO Uwe Ellinghaus
President Johan de Nysschen has not named Ellinghaus' successor yet, but interviews are underway.
Read More »President Johan de Nysschen has not named Ellinghaus' successor yet, but interviews are underway.
Read More »Amid the flurry of news, Ellinghaus will reportedly move back to Germany and undergo surgery.
Read More »An internal memo sent out on Friday reportedly announced his departure.
Read More »The ad debuted during the 2017 Oscars and featured a unifying tone following the 2016 election.
Read More »Cadillac's CMO believes the New York move has opened up vast new opportunities.
Read More »Cadillac's heritage and distinct design work well with Chinese buyers.
Read More »The Escala isn't for sale, but some buyers are going home with CT6s instead.
Read More »Johan de Nysschen also reiterated the importance of being in New York City.
Read More »Though sales may plateau, they're likely to stick in healthy areas.
Read More »2018 will be the year of Cadillac's product blitz.
Read More »CMO Uwe Ellinghaus discussed the evolving marketing strategy.
Read More »After an eventful weekend of news, let's hear from you.
Read More »Be distinctly American, and don't fall in line.
Read More »It's more than just a place, it's a brand experience.
Read More »As Cadillac continues to shift its message
Read More »NYC was an essential move for the brand.
Read More »Cadillac isn't targeting the Baby Boomers any more.
Read More »A much more compelling message this time around.
Read More »With only 2,407 copies sold so far, it may be rare enough to be sought after in the future.
Read More »Cadillac CMO Uwe Ellinghaus was ready to answer any question thrown at him.
Read More »The state of Cadillac? Still transitionary.
Read More »Sideline fighting words.
Read More »Cadillac continues to court a certain crowd.
Read More »The first real advertising effort for the SUV since it went on sale.
Read More »It’s not the official video, but it will do for now.
Read More »Cadillac will be 23 Stories' first client.
Read More »