The former Opel executive is taken with further defining VW group brands.
Sedran has been named Head of Strategy for the company.
The former GM exec is back in the consulting side of things.
Dr. Schaaf leaves BMW AG to work for Cadillac this summer.
Cadillac is having a party in Berlin, and you’re invited!
A global brand deserves global success.
Cadillac and Uber join forces again for the auto show in Geneva.
Instead, The Bow Tie brand will focus on offering “select iconic vehicles”.
Thanks to a series of executive rearrangements, GM finally looks like it’s serious about Chevrolet in Europe.
And so the plan unfolds.
Add the deal to the bevy of other soccer sponsorships by Vauxhall, Chevy, and Opel.
A cost-saving measure that could backfire? You bet!
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