GM Design Chief Michael Simcoe Explains Why Cadillac Concepts Aren’t Meant For Production
Don't hold your breath for a production Escala, Elmiraj or anything of the like.
Read More »Don't hold your breath for a production Escala, Elmiraj or anything of the like.
Read More »Car and Driver had a few short questions for the future of automotive design.
Read More »Simcoe was joined by Moray Callum of Ford and Ralph Gilles of Fiat Chrysler.
Read More »Simcoe is an Australian native, with close ties to Holden.
Read More »He has big plans upon his arrival in the U.S.
Read More »Simcoe has a rich history with General Motors design.
Read More »Until laser headlamps are cleared for the US market, LEDs represent the most flexible automotive light source.
Read More »The new grille "represents a break from convention and progressiveness in technology.”
Read More »The story of the concept's design, along with many beautiful intricacies.
Read More »The story also provides an insight into the inner-workings of GM's design operations.
Read More »The changes are vast and acutely important as The General increases focus on its brands.
Read More »Ah, the Motor Trend Power List. In case you need a refresher, it’s an annual standing list consisting of 50...
Read More »Chevrolet pulled the wraps off the Cruze RS at this week’s New York International Auto Show, alongside the king of...
Read More »Pulled another video out of The General’s hat! This time, we have Michael Simcoe – the man in charge of...
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