Weller has replaced Andreas Schaaf, who left the company last summer.
Interestingly, he will report to the VP of American Sales, Service and Marketing.
Previously, Weller commanded Cadillac Middle East.
The brand bucked the region’s luxury car trend during the year.
Weller previously held the role of Vehicle Sales and Service Management Director for Cadillac Middle East.
For the first six months of the year, Cadillac sales have grown 48 percent in the region.
Unfortunately, we don’t know what the exact sales volume was.
The results are the brand’s highest May sales in history in the region.
The BMW M3-M4 fighter is going global.
Middle Eastern motoring publication Wheels recognizes the 2015 Cadillac Escalade as the best of its breed.
Saatchi & Saatchi will tackle Cadillac’s marketing in the Middle East from here on out.
The growth is poised to continue well into the future.
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