Alan Batey | GM Authority - Part 3

Category: Alan Batey

6
- — Aug 7, 2012
An Interview With GM Interim CMO Alan Batey

GM isn’t changing its marketing strategy… but what about the public perception of GM’s new product portfolio and making Chevy a global brand?

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0
- — Aug 2, 2012
GM’s Marketing Department To Honor Ewanick’s Decisions

No major marketing shakeups seem to be currently planned.

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4
- — Jul 30, 2012
Chevy To Become Shirt Sponsor Of Manchester United

The sponsorship will go into effect with the 2014/2015 season.

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0
- — May 17, 2012
Executive Shuffle: Sales Edition

Alan Batey will assume the newly created role of GM vice president, U.S. Sales and Service.

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0
- — Nov 4, 2010
Surprise: Chevy Camaro Named “Hottest Car” Of SEMA 2010 (With Video)

The Chevy Camaro has been crowned the “hottest car” of the 2010 SEMA Show – an award that – according to GM – “recognizes the most accessory-friendly new models, based[…]

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0
- — Jun 10, 2010
Updated: Chevy Or Chevrolet? Here’s The Answer Straight From The Bow Tie Brand!

Update: press release from GM added. Here’s the latest on the entire Chevy vs. Chevrolet debacle. This time however, it’s coming straight from the lips of Alan Batey, Vice President[…]

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1
- — Apr 5, 2010
Mike Devereux Becomes New Director Of Holden

Now that GM has its North American leadership in order with Mark Reuss at the helm, it is time for the executive shuffle to make its way to Australia. Holden[…]

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2
- — Jan 27, 2010
Hybrid Holden Commodore Held Off Until At Least 2013

Alan Batey, chair and managing director of Holden, recently indicated that a hybrid Holden Commodore was not a high priority and would not be seen before 2013, although he was[…]

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