General Motors Working On Successor To Essential Brand Elements Program
But with over 70 percent of dealers having already revamped their stores or built out new ones, what would an EBE 2.0 entail?
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But with over 70 percent of dealers having already revamped their stores or built out new ones, what would an EBE 2.0 entail?
GM execs say that it’s the most extensive makeover of a dealership body in history.
Fast facts and a burning question.
The segment is cutthroat, and Chevrolet hasn’t been traditionally a leader in the market in recent years.
Barra’s shares alone are worth approximately $3 million at last Friday’s stock closing price.
Batey addressed MAMA members at the Chicago Auto Show this morning.
In contrast to comments from the CEO of FCA, General Motors North American President Alan Batey feels that GM’s scale suggests collaboration is better-suited for the automaker.
Chevrolet plans to better link its regional and local advertising with its national campaigns.
South Korea, the United States and Mexico, and South Africa seem to be the Spark’s biggest fans.
The Stephen Siller Tunnel to Towers Foundation now has $50,000 to help build specialized homes for injured U.S. military veterans.
Millenials, the Trax is for you.
The optional connectivity will be available in the summer of 2014.
Thanks to a series of executive rearrangements, GM finally looks like it’s serious about Chevrolet in Europe.
Problem solved. Kind of.
What do the global product development chief and VP of global marketing have to say about the motto?
The General has produced a million of its compact (or is it midsize) crossovers.