Let’s Count Percentage Increases, Not Sales When It Comes To Volt: Opinion
The success of a revolutionary vehicle such as the Chevy Volt should not be measured in sales, but in sales increases, customer satisfaction, and continuous improvements.
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Here you will find GM Authority opinion articles about General Motors and its business, brands, products and services.
The success of a revolutionary vehicle such as the Chevy Volt should not be measured in sales, but in sales increases, customer satisfaction, and continuous improvements.
The results of the restructuring should include better vehicles, with hotter designs, and improved profitability for the company.
We hope the Encore is just the beginning of Buick’s long-term crossover strategy.
While competitors have EcoBoost, SkyActiv, and EfficientDynamics, The General has Ecotec, Eco, and eAssist. But are those brands strong enough?
It’s all about growing Chevy sales outside of North America… that, and Manchester United has a larger fan base than the NFL.
New Jake versus new Snake. Who ya got?
Chevy would sure like us to believe that it will. But is this, in fact, the case?
It would seem that car aficionados want more than just a rear-wheel drive performance sedan.
Despite Chevy’s and GMC’s superior HD capabilities, Ford continues to outsell GM trucks by a long shot. And it’s puzzling as to why GM’s marketing efforts haven’t been shifted into high gear.
Some may see the fact that the new Impala may be cross-shopped with the LaCrosse as a problem. Here’s why it’s anything but.
The seven key areas of GM undergoing a transformation — some are positive… others — not so much.
Professional Grade, much?
No, this isn’t about politics. It’s about the Volt.
We bring up three arguments for making the Chevy Cruze hatch available in the U.S. of A.
The answer can be summarized in two words.
So what’s the point?
Our own Tyler Lipa attended the General Motors social media event during the The Chicago Auto Show. Upon finishing, something was abundantly clear…