Opinion Desk News

Here you will find GM Authority opinion articles about General Motors and its business, brands, products and services.

GM Faces Three Primary Hurdles On Path To Comprehensive Success: Opinion Desk

The automaker needs to solve these issues -- and do so with adequate briskness.

Let’s Count Percentage Increases, Not Sales When It Comes To Volt: Opinion

The success of a revolutionary vehicle such as the Chevy Volt should not be measured in sales, but in sales increases, customer satisfaction, and continuous improvements.

Why GM’s Recent Design Operations Shuffle Is Encouraging: Opinion Desk

The results of the restructuring should include better vehicles, with hotter designs, and improved profitability for the company.

Opinion: Encore Good Start, But Buick Needs Companion Crossovers

We hope the Encore is just the beginning of Buick's long-term crossover strategy.

GM Needs A Prominent Engine Brand: Opinion Desk

While competitors have EcoBoost, SkyActiv, and EfficientDynamics, The General has Ecotec, Eco, and eAssist. But are those brands strong enough?

GM’s Sponsorship Of Manchester United Is To Build Chevy Internationally: Opinion

It's all about growing Chevy sales outside of North America… that, and Manchester United has a larger fan base than the NFL.

2013 SRT Viper, Upcoming 2014 Corvette C7 Signify Rebirth Of American Supercar Rivalry

New Jake versus new Snake. Who ya got?

Opinion Desk: Will Chevy’s Expertise In Designing IndyCar Engines Translate To Production Cars?

Chevy would sure like us to believe that it will. But is this, in fact, the case?

GM Shows True Grit With SS Sedan Announcement, Enthusiasts Not Convinced: Opinion Desk

It would seem that car aficionados want more than just a rear-wheel drive performance sedan.

What Happened To General Motors’ Truck Marketing?

Despite Chevy's and GMC's superior HD capabilities, Ford continues to outsell GM trucks by a long shot. And it's puzzling as to why GM's marketing efforts haven't been shifted into high gear.

Opinion: LaCrosse To Be Cross-Shopped With Impala? No Problem

Some may see the fact that the new Impala may be cross-shopped with the LaCrosse as a problem. Here's why it's anything but.

Opinion: For GM, Today Is A Distinct Period Of Transition

The seven key areas of GM undergoing a transformation -- some are positive... others -- not so much.

Opinion: It’s Chevy’s Game, And Hyundai Is Winning

Code 130R and TRU 140S who?

Opinion: What If The Government Makes A Profit On GM Bailout?

Just a hypothetical...

Granite Cancellation Means GM Still Confused About GMC. Or Is It?

Professional Grade, much?

Opinion: Ask Not What Your Country Can Do For You, Ask What You Can Do For Your Country

No, this isn't about politics. It's about the Volt.

Opinion: Fine, Don’t Bring The Cruze Wagon.. But Please Bring The Hatch!

We bring up three arguments for making the Chevy Cruze hatch available in the U.S. of A.

What’s The Biggest Difference Between New GM And Old GM?

The answer can be summarized in two words.

Here’s How Politics And Idiots Will Twist GM-Peugeot Alliance

Just a hunch...

The Daytona 500 Is Today And It Still Features Cars You Can’t Buy In Dealerships

So what's the point?

General Motors Understands Social Media

Our own Tyler Lipa attended the General Motors social media event during the The Chicago Auto Show. Upon finishing, something was abundantly clear...

Opinion Desk: Chevy Should Offer The Captiva To Consumers

Why? Because compact crossover.

Take It From A Millennial: Build The Chevy Code 130R (Part II)

Because we recognize that it's easier to read things in smaller portions, here's the second installment to the two-part editorial on the Chevy Code 130R.

Take It From A Millennial: Build The Chevy Code 130R (Part I)

If GM had to choose between the Tru 140S and Code 130R concepts, it has to be the 130R. Their significance to the millennial generation depends on it.