Book By Cadillac News

GM Files To Trademark Book By Cadillac For The Third Time

Caddy ready to relaunch its car subscription service?

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Book By Cadillac To Re-Launch With Revised Strategy

Dealers will be more involved in the service going forward.

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Like Book By Cadillac, Care By Volvo Also Facing Growing Pains

In the future, you’ll spend a fortune to own nothing.

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Book By Cadillac Is Getting A Reboot

Cadillac President Steve Carlisle said the car subscription service will be back.

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Just A Footnote? Book by Cadillac Shelved For Now

Cadillac said it will "temporarily pause" the service.

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Cadillac Treating Book Car-Subscription Service Like A Start-Up

The viability of the service remains to be seen.

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Cadillac Bringing Dealerships Into Book Car Subscription Plans

Cadillac has begun a referral initiative that rewards dealers for directing consumers to Book.

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Car Subscription Services Forecasted To Grow Significantly Through 2020

Though, the model presents new challenges for automakers.

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Volvo Car Subscription Service Starts At $600 Per Month, Undercuts Book By Cadillac

The monthly fee is for the new XC40 crossover, other cars haven't been priced yet.

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Book By Cadillac Expands To Los Angeles And Dallas, Adds More Vehicles For New York City

The CT6 joins the Book fleet and the service sees other various changes.

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Porsche Rolls Out Book By Cadillac Rival With Passport Car Subscription Service

It's quite a bit more than Cadillac's Book program, however.

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Cadillac Plans For Book Service Expansion In ‘Next Few Years’

The service's pilot program in New York City was deemed a success.

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Melody Lee Appointed To Global Director Of Book By Cadillac

Lee previously held the position of director of brand marketing.

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Cadillac Poised To Expand Book Program, Open New Cadillac House Locations

Cadillac's CMO believes the New York move has opened up vast new opportunities.

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Book By Cadillac Creates A Market-Changing Catalyst That Nobody Is Talking About

The program modernizes the concept of using or owning a vehicle.

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Book By Cadillac Credited With Shifting Perceptions At The Brand

Cadillac Brand Marketing Director Melody Lee says there's a lot to celebrate with Book thus far.

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Book By Cadillac Does Not Allow International Travel

No going north or south of the border.

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Book By Cadillac Aimed At The Non-Traditional Cadillac Customer

Cadillac thinks a different type of buyer will be attracted to the Book program.

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Book By Cadillac Members Can Hold On To Vehicles Indefinitely

And there is no mileage limit on them, either.

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Book By Cadillac Program Lets Subscribers Drive V-Series, Platinum Models For $1,500 Per Month

Cadillac enters the ride sharing business, with a twist.

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Cadillac President Says It’s Better Than Silicon Valley With Car Tech

Johan de Nysschen revealed Cadillac is working on a shared ownership experience.

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General Motors Files Trademark Application For ‘Book My Cadillac’

The filing follows the recent 'Book By Cadillac' application.

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General Motors Files Trademark Application For ‘Book By Cadillac’

Suggesting that Cadillac is planning a ride sharing service of its own.

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