Sponsorship News

Rebel Bourbon Launches Limited-Edition Kyle Busch 108 Single Barrel Bourbon

Each barrel was hand selected by Busch himself.

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Buick Wants You To Watch More Women’s Sports With ‘See Her Greatness’ Campaign: Video

A refreshed approach for the campaign's second year.

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Cadillac Becomes Official Vehicle Of The US Open

Official branding will be seen on the court.

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Georgia Tech Wins GM Backed EcoCAR Mobility Challenge

Students were tasked with improving the efficiency of a 2019 Chevy Blazer.

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Chevrolet Performance Extends Deal With Goodguys For Builder Of The Year Awards

Winners of Goodguys awards can receive a free Connect & Cruise crate powertrain.

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Buick ‘See Her Greatness’ Campaign Puts Spotlight On Female Athletes: Video

Buick enjoys the highest percentage of female buyers in the entire auto industry.

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Cadillac Sponsors 2021 Ebony 100 Awards Ceremony

The Ebony Power 100 ceremony will be held on October 23rd.

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Cruise Sponsors Blind Man’s Speed Record Run

Autonomous vehicles promise numerous benefits for the visually impaired.

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Chevrolet Performance Sponsors Goodguys Builders Of The Year Award

The award will recognize the top builders at Goodguys car show events.

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Manchester United, Chevy Extend Sponsorship Deal To End Of 2021

Manchester United is on the hunt for a replacement sponsor for 2021-2022.

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Chevrolet Drops Kyle Larson For Using Racial Slur During iRacing Online Race

"Chevrolet has suspended its relationship with Kyle Larson indefinitely, as we do not tolerate this behavior."

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UFC Champ Henry Cejudo Receives Lifted GMC Sierra 1500 From Sponsor

Turns out having LiftedTrucks.com as a sponsor is a pretty good gig.

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GMC Partners With UAE Based Motocross Pro For Another Year

Mohammad Al Balooshi races in the Dakar on two wheels, among other events.

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Chevrolet Supports 120th US Army Navy Game

It also gave Operation Homefront a $50,000 cheque before the game to support veterans and their families.

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Chevrolet Gifts Corvette C8 To World Series MVP Stephen Strasburg

This is the 14th season that Chevy has gifted the MVP a vehicle.

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Chevrolet Hangs A 2020 Corvette Stingray On The Wall At Little Caesar’s Arena

Gain a new perspective on the C8 Corvette.

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Chevy Brings Invictus Gaming, Manchester United Together For Jersey Swap

Chevy's two sports teams do a jersey swap.

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Chevrolet Becomes Official Vehicle Of Chinese eSports Organization

The deal will see the company promote the new Chevrolet Tracker locally in China.

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Chevrolet And MLB’s Jose Altuve Partner To Support Youth Sports

Altuve is a second baseman for the Houston Astros.

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Buick Flies Near-Perfect NCAA Bracket Owner To California To Watch UM Game

Where he got the news his bracket had fallen apart.

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Chevrolet Graces Comerica Park Fountain With New Vehicles For 2019 MLB Season

A sign that spring has sprung, nonetheless.

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Cadillac Inks Deal As Official Vehicle Of PGA

The three-year contract includes media buys on CBS and ESPN.

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Cadillac Sponsors Pop Culture Festival, Surprises Fan With One-Off Chain

Cadillac sponsored a performance stage at ComplexCon, and one fan received a diamond-encrusted chain.

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Boston Red Sox MVP Receives 2019 Chevrolet Silverado Trail Boss

Chevrolet presented the truck to Steve Pearce, who was named MVP.

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2019 Chevy Blazer Selected For EcoCAR Mobility Challenge

GM will turn Chevy Blazers over to twelve different universities, all of which will work to make the CUV more efficient.

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Chevy Revs Up Breast Cancer Awareness For Eighth Year

The awareness campaign coincides with a new Chevy Cares marketing program.

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