Dare Greatly News

2017 Cadillac CT6 Has Everything You Never Knew You Needed: Ad Break

Another focused spot has debuted, this time for the CT6.

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2017 Cadillac ATS Makes Its Case As A Jack Of All Trades: Ad Break

Continuing with the mantra of, "You can build a car, or you can build a Cadillac."

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2017 Cadillac XT5 Questions All Other Crossovers: Ad Break

Following the Escalade ad spot, the XT5 gets its own feature spot.

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2017 Cadillac Escalade Commands Attention: Ad Break

An Escalade spot has debuted as part of the latest Cadillac ad blitz.

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Cadillac Earns Combined 47 Percent Share Of Voice With Latest Oscars Ad Debuts

The ads are measured weekly by iSpot.

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Community Question: What Do You Think Of Cadillac’s Latest ‘Dare Greatly’ Ads?

Four new ads debuted during the 89th Oscars.

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Interview: Dissecting ‘Dare Greatly’ With Cadillac Brand Marketing Director Melody Lee

"Dare Greatly" has been a head scratcher in the past, but it's now finding its voice.

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Cadillac Flexes Its Content Marketing Muscles In ‘Indomitable’: Video

The story of Chuck Wepner is one that runs parallel with Cadillac.

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2016 Cadillac CTS Stars In New ‘The Game’ Commercial

Giving the CTS some much-needed advertising support.

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Cadillac Bolsters ‘Dare Greatly’ With New Digital Campaign

"Daring Pursuits" is coming to a digital device near you.

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Cadillac CMO Uwe Ellinghaus Wants The Brand To Be Millennials’ First Choice

As Cadillac continues to shift its message

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Cadillac ‘Don’t You Dare’ Spot Grosses To Number Two On Viral Video Ranking

Positive reach.

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Cadillac Beckons To Dare With The 2017 XT5: Ad Break

One of the few new spots from "Don't You Dare."

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Cadillac Debuts ‘Don’t You Dare’ Campaign During 88th Academy Awards

A much more compelling message this time around.

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Cadillac Redesigns DareGreatly.com

The new site is a “comprehensive source of inspiration and reinvention.”

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Cadillac CT6 Ad Leaks Ahead Of 2016 Oscars Debut: Video

This time, it's all about moving forward.

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Cadillac Signs One-Year Contract With Conde Nast’s ’23 Stories’ For Digital Content Advertising

Cadillac will be 23 Stories' first client.

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Cadillac Of Canada To Epitomize ‘Dare Greatly’ Slogan With 1,500-Mile-Long Bike Challenge

A quest from SoHo, New York to Oshawa, Canada... during winter.

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Cadillac Spotlights How Steve Wozniak Dares Greatly: Video

“When you want something, that’s what you do best”.

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Mailbag: What Is Going On With Cadillac Marketing?

Cadillac has been absolutely silent over the last few months, and recent Cadillac convert Cody doesn’t like it.

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Cadillac Spotlights How Njeri Rionge Dares Greatly: Video

Having started out as a hair dresser, Rionge is now one of East Africa's most successful and admired serial entrepreneurs.

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Cadillac To Hone In On Its ‘Dare Greatly’ Message For Local Dealer Ads

Using the marketing and advertisement budget in an extremely knowledgeable way.

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Cadillac’s ‘Dare Greatly’ Isn’t Resonating With Baby Boomers

Ironically, the Boomers were born closer to the time of when Teddy Roosevelt made the famous speech.

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Cadillac Marketing Chief Uwe Ellinghaus Talks More About ‘Dare Greatly’

Ellinghaus is confident Dare Greatly is the right message for the brand.

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Cadillac Hopes To Boost Brand Image Before Boosting Sales

Don't expect Cadillac to top sales charts anytime soon.

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Lincoln Piggybacks On Cadillac’s ‘Dare Greatly’ Campaign

Sneaky-deaky Lincoln.

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