Advert: GM Assembly Robot
Here’s a GM brand ad from way back when The General wasn’t considered “damaged goods” (as it – to a certain extent – is today). Even though the advert focuses[…]
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Here’s a GM brand ad from way back when The General wasn’t considered “damaged goods” (as it – to a certain extent – is today). Even though the advert focuses[…]
Here’s another one for the books: after going after Toyota, Chevy is pitting its Cobalt, Traverse, and Malibu against Honda’s Civic, Pilot, and Accord, respectively. There is, however, one product[…]
Another day, another Chevy ad: this one is the well-known Expain This clip that’s become synonymous with GM’s Satisfaction Guarantee – May The Best Car Win promo. Explain This takes[…]
We present to you Chevy’s latest ad, this time featuring the Chevrolet Traverse. The focal point of the ad are two small children – a boy and a girl –[…]
Here’s an ad for all of the GM advertising/marketing fans out there (us included). This advert emphasizes the fact that the Malibu gets an EPA estimated 33 MPG on the[…]
A few months ago, GM’s recently appointed VP of marketing, sales, and support, Susan Docherty, responded to a few (hundred) negative comments regarding the Chevy Volt Dance, saying: Our Chevrolet[…]
This post is part of the Setting Focus series where we outline the steps GM needs to take to become a leader in the automotive space once again. This is[…]
While we love the looks of the GMC Granite Concept that made its debut at the 2010 Detroit Auto Show, we’re squarely set against the boxy compact slotting under GM’s[…]
Cadillac has selected BBH (Bartle Bogle Hegarty) as its new creative agency of record. The British agency is responsible for commercials such as Levi’s “Laundrette” and “Flatbed,” Audi’s “Vorsprung durch[…]
A few days ago we brought you the official Chevy Volt And Me song and lyrics. Today we’ve dug up the Chevy Volt dance. Apparently, The General commissioned an official[…]
Back in November, Chevrolet initiated a search for advertising firms by requesting creative proposals from multiple agencies. Chevy solicited creative proposals for four key models as well as work to[…]
Many of us associate certain companies with a particular attribute. Here are a few of my personal examples: Intel: the Intel chime Dell: dude, you’re getting a Dell Apple: Mac[…]
Back in September, General Motors surprised many when it announced its 60-day Satisfaction Guarantee program that gives customers the ability to drive a GM car and return it if they[…]
GM’s at it again with a Buick commercial and billboard for the 2010 LaCrosse. Continue for the full story.
GM released an onslaught of advertisements over the weekend aimed squarely at the competition. Check them out after the break.
Continuing with its 60-day Satisfaction Guarantee program (aka May The Best Car Win), GM has released a new ad – this time for the 2010 Buick LaCrosse.
Have a look for yourself and read on for our short-take.
We did a frame-by-frame play of GM’s Satisfaction Guaranteed ad to see what vehicles The General may have in store for us!
Behold the ads that launched GM’s Satisfaction Guaranteed campaign.
The program is seen as a way to get consumers to consider GM products. It will allow customers to purchase and – in the event they are not completely satisfied – return a vehicle to their dealer between 31 and 60 days of purchase and receive a refund.