Campaign News

New 2025 Chevy D-Max Pickup Officially Teased In Ecuador

An all-new generation for the country’s best-selling truck.

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Chevrolet Launches 100th Anniversary Advertising Campaign In Brazil

Covering TV, print, web and social media.

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GM Chooses Fullpath As Approved In-Market Retail Funds Provider

Helping dealerships improve their targeted marketing.

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OnStar Launches New Advertising Campaign: Video

Tying together a variety of features.

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Buick Wants You To Watch More Women’s Sports With ‘See Her Greatness’ Campaign: Video

A refreshed approach for the campaign's second year.

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Cadillac Celebrates 20 Years Of V-Series Sub-Brand

Originally launched in March of 2004.

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Buick Extends Collaboration With Hello Sunshine: Video

New campaign focuses on appealing to women.

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2023 Chevy Trailblazer Launches In South Korea

Only paint color changes highlight the crossover’s new model year.

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Unlike Ford, GM Sees The Necessity In EV Ad Spending

Differing strategies, but which company will prove to be correct?

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Cadillac Lyriq ‘Lead The Charge’ Ad Among Most Watched This Week: Video

Lyriq ads are generating millions of impressions.

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2022 Chevy Bolt EUV ‘The Future Is Right In Front Of You’ Ad: Video

The future is Super Cruise.

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2022 Chevy Bolt EUV Showcases Its 247-Mile Range In New ‘Mom’ Advert: Video

Part of GM's new big bucks ad campaign for the Bolt nameplate.

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GM Drops New Chevy Bolt EUV ‘Life Changes’ Advert: Video

Part of GM's new big bucks ad campaign for the Chevy Bolt.

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GM To Launch New Chevy Bolt EV, Bolt EUV Ad Campaign

The Bolt will have the second-highest media spend of any Chevy model this year.

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GM Files To Trademark Like Nothing Else For Possible Hummer EV Ads: Video

Some may recall Hummer's 'Like Nothing Else' ads from the early-to-mid 2000s.

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Buick ‘See Her Greatness’ Campaign Puts Spotlight On Female Athletes: Video

Buick enjoys the highest percentage of female buyers in the entire auto industry.

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Chevy Silverado EV Super Bowl Ad Brings Back The Sopranos: Video

Starring Meadow and AJ.

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Walter The Cat Returns In New Chevy Silverado Winter Ad: Video

Walter the cat is back!

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GM Ads Returning To Super Bowl For Third Consecutive Year

Super Bowl LVI will be held on Feb. 13.

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2022 Chevy Equinox Shows Off Automatic Emergency Braking In ‘Taco Truck’ Ad: Video

The 2022 Equinox comes standard with AEB.

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GM Launches Cadillac Lyriq Ad Campaign With Canadian Tennis Player Bianca Andreescu: Video

The Lyriq is priced from $69,898 in Canada.

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New GMC Canyon ‘Build Your Fire’ Ad Celebrates Hispanic Heritage Month: Video

The ad stars an Austin-based restaurateur.

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General Motors Files To Trademark ‘Be Iconic’

The tagline will be used in Cadillac marketing materials.

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GM Launches Ultium EV Platform Campaign In China

Ao Te Neng is the platform’s name in the Asian country.

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New Chevy Cruze Ad Campaign Begins In South America

Reaching out to the Xennials.

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GM Launches Chevy Trailblazer Social Media Challenge In Korea

Raising awareness with the country’s young MZ Generation.

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