The eighth consecutive loyalty win for GM.
Including a dedicated account executive.
Chevy, Cadillac and GMC brands under one roof.
New platforms will support EV transition.
It took first place in the Heavy-Duty Pickup division.
Multiple major recalls likely reduced satisfaction ratings.
In spite of the nameplate’s extensive recall.
The win comes despite tough conditions for customer loyalty.
A GM exec called the owner to apologize.
GM’s system is blocking the warranty for non-retention.
Ford dealers, by comparison, were below the industry average.
Many customers are delaying service as long as possible.
Good reliability and a plush ride go a long way.
A token of gratitude from GM to early Hummer EV buyers.
Ventilated seats will be added as well.
Customers will not be able to sue GM if they sign the waiver.
Step 1: don’t crank the engine.
Efforts to prevent people from flipping vehicles for a quick profit.
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