What’s In A Name? News

Phonetic spelling just won't do!

Equinox and Terrain owners may recognize the name.

GM's newest crossover for China shares its name with a sporty German coupe, sort of.

"Bolt" likely comes from "lightning bolt" in this context, but all we can think of is threaded fasteners.

Regardless of what you think of the car, a name is destiny.

The Escalade name has too much brand equity to change.

The Chinese are great at copying Gucci . . . and Chevrolet.

Have you ever wondered about the origin of the Escalade name? We may have some insight on the matter! Hit the break and find out for yourself.

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