Perhaps GM should follow in the footsteps of this ad.
The General’s market share is on the way down. How does GM fix it?
No, this isn’t about politics. It’s about the Volt.
While GM’s board of directors and senior management have turned a new leaf, middle management seems to be stuck in a rut, resulting in an adverse effect on The General’s marketing and sales efforts.
No matter what you may think of the Chevy Volt, its eventual success or failure depends on the population’s ability to rapidly adopt and embrace a new technology. We’ve seen this before…
This article is part of the GM Authority Opinion Desk series, where you can see exactly what’s on the minds of the GM Authority crew. Those who “think” they know me[…]
One thing that really burned my ass under Henderson’s reign was that he continuously referred to GM’s dealership network as “customers”. Why did this upset me? Because if dealers feel that[…]
You may have seen the OnStar commercial where the viewer is looking through the window of a cop car as it goes after a stolen blue Chevy Tahoe. The law[…]
This article is part of the GM Authority Opinion Desk series, where you can see exactly what’s on the minds of the GM Authority crew. Perhaps you took in this[…]
We all know GM’s marketing strategy in the 1900’s – put Americans in a Chevrolet and – as they progressed towards the American dream – they consequently moved through GM brands[…]
One of the divisions which needed a good start under the New GM is Buick. Thankfully, it is quietly becoming an exciting brand that is giving dealers the opportunity to sell well-built and stylish products. Gone[…]
Yesterday, we reported on a recent interview by Chevrolet Brand Director Jim Campbell in which he discussed how Chevrolet will manage the supply-demand pressures of the new Volt when it comes to[…]
In the past, GM management got to drive the shiny new car models home as it was seen as a perk or job benefit. But in the car business, is that really wise?[…]
You may be a late night-er and have caught one of the talk show hosts doing a bit about Toyota’s latest nightmare. For decades, Toyota has had a market perception which GM[…]
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