Articles by Hylton Jorssen

Hylton Jorssen

The "opinionated opinionator", Hylton is the GM Authority Opinion Desk writer and provides thought-provoking pieces on a variety of GM-related topics.

Ad Break: Now This Is A Commercial!

Perhaps GM should follow in the footsteps of this ad.

Opinion Desk: Maybe Market Share Matters For GM After All?

The General's market share is on the way down. How does GM fix it?

Opinion: Ask Not What Your Country Can Do For You, Ask What You Can Do For Your Country

No, this isn't about politics. It's about the Volt.

The New GM: New Directives With Old Middle Management Ways

While GM's board of directors and senior management have turned a new leaf, middle management seems to be stuck in a rut, resulting in an adverse effect on The General's marketing and sales efforts.

GMA Opinion Desk: Is The Chevrolet Volt Society’s Paradigm Shift?

No matter what you may think of the Chevy Volt, its eventual success or failure depends on the population's ability to rapidly adopt and embrace a new technology. We've seen this before...

Opinion Desk: GM’s Chris Preuss — Flying Under The Radar At Mach Z…

This article is part of the GM Authority Opinion Desk series, where you can see exactly what’s on the minds of...

GM Dealerships: Let’s Stop Calling Them Customers, Okay?

One thing that really burned my ass under Henderson’s reign was that he continuously referred to GM’s dealership network as...

“OnStar, What Is Your Emergency?” I’ll Tell You What My Emergency Is…

You may have seen the OnStar commercial where the viewer is looking through the window of a cop car as...

Looking Back: Chevrolet At NAIAS – Where Was The Spark?

This article is part of the GM Authority Opinion Desk series, where you can see exactly what’s on the minds...

Cadillac: Remember When It Used To Be a Status Symbol?

We all know GM’s marketing strategy in the 1900’s – put Americans in a Chevrolet and – as they progressed towards...

GM Authority Opinion Desk: Buick – Geritol No Longer Included…

One of the divisions which needed a good start under the New GM is Buick. Thankfully, it is quietly becoming an exciting brand that...

GM Volt: Hey Buddy, The Line Starts Back There!!! Well Not Really…

Yesterday, we reported on a recent interview by Chevrolet Brand Director Jim Campbell in which he discussed how Chevrolet will manage the...

GM Management: What’s With That Heap You’re Not Driving?

In the past, GM management got to drive the shiny new car models home as it was seen as a perk or job...

Toyota – Should They Be Popping The Champagne Corks At GM?

You may be a late night-er and have caught one of the talk show hosts doing a bit about Toyota’s latest...

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