GMC Average Transaction Price Increases Again In May 2025

The average transaction price for a new GMC vehicle increased again in May 2025 compared to the same period last year, although it dipped marginally compared to the previous month.

According to data provided by Cox Automotive and Kelley Blue Book, the average transaction price for new GMC vehicles in the United States stood at $65,913 in May, as opposed to $63,092 in May 2024, representing an increase of 4.5 percent. The April 2025 ATP reached $66,381, representing a month-over-month decrease of 0.7 percent.

Across its four core brands, GM’s overall average transaction price in the U.S. reached $54,060, up a notable 5.5 percent compared to May 2024, and up 2.0 percent over April 2025. GM continues to perform above the industry average set at $48,799, which represents a year-over-year increase of 1.0 percent and a microscopic month-over-month decrease of 12 bucks. It seems as though the GMC brand is simply following the industry-wide ATP trend instead of being directly impacted by its dealer inventory and its model lineup.

Sales of the brand’s most affordable model, the GMC Terrain, were down in Q1 2025 compared to the year before, with the new-generation crossover launching exclusively in base Elevation trim for the 2025 model year. Meanwhile, the rest of the lineup enjoyed sales increases in the first quarter, including high-priced models such as the refreshed 2025 GMC Yukon and the GMC Hummer EV.

Cox Automotive Executive Analyst Erin Keating explained that “while tariff policy is adding uncertainty to the new-vehicle market, prices are holding remarkably steady, a reminder that auto industry change is often slow. Many automakers are keeping true to a promise to hold the line on pricing, at least in the near term.” That stands true for GM and GMC, although several of the brand’s models recently received MSRP and destination freight charge hikes.

That being said, prices may still rise as a result of the Trump administration’s import tariffs. “We are still expecting prices to move higher through the summer, as the inflationary impact of tariffs begins to hit. Right now, we believe dealer profitability is being squeezed, as costs on many products are going up, but raising retails prices in this environment is a real challenge,” stated Keating.

The report also cites an industry-wide incentive spending of 6.8 percent in May 2025, up marginally from the 6.7-percent ratio recorded during the same period last year.

Lastly, the average transaction price for EVs was estimated at $57,734 in May 2025 in the United States, down 2.3 percent compared to the month before, and up 1.9 percent compared to May 2024. GMC electric vehicles, with a lineup composed of the Hummer EV Pickup, the Hummer EV SUV and the Sierra EV, represented 3.2 percent of the brand’s overall sales in Q1 2025.