Despite signs of a cooling automotive market for the month of June, 2025, GM is positioned to finish the first half of the 2025 calendar year as the top-selling automaker in the United States.
According to new projections from Cox Automotive, GM is now expected to sell more than 1.4 million vehicles over the course of H1 for the 2025 calendar year, marking a 12.1-percent year-over-year increase compared to the first half of the 2024 calendar year. As such, those figures would secure GM a 17.7-percent share of the U.S. light-vehicle market, outperforming rivals Toyota (15.3 percent), Ford (13.7 percent), Hyundai (11.0) percent), and Honda (9.1 percent).
June sales are projected to slow relative to earlier months, with the seasonally adjusted annual rate (SAAR) dipping to 15.3 million units, down from 15.6 million in May and well below the 17.5 million units recorded in March and April. Part of this dip is the result of fewer selling days for the month of June, as well as a general cooling after a surge in demand during the spring months inflated by tariff-related buying.
Even with the June dip, Q2 of 2025 is expected to post a modest gain over last year. U.S. new-vehicle sales for the quarter are forecast to hit 4.19 million units, up 1.7 percent compared to Q2 of 2024. That said, a Q2 SAAR of 16.1 million trails just behind Q1’s rate of 16.4 million, underlining a cooling new-vehicle market.
GM’s performance stands out in the current automotive market, showing double-digit gains across all four of its U.S. brands (Chevrolet, GMC, Cadillac, and Buick). By contrast, several other OEMs, including Stellantis, Nissan-Mitsubishi, and Volkswagen, continue to struggle, posting declining U.S. market share.
Looking ahead, Cox Automotive has revised its 2025 full-year forecast to 15.7 million vehicles sold, down from an earlier estimate of 16.3 million, reflecting ongoing concerns regarding consumer affordability, as well as further price hikes as tariffed inventory hits the market this summer.
Comments
Q2 sales results should prove interesting across-the-board. April and May were gangbusters (stupidly) but buyers finally woke up in June for most brands and ceased the buying spree. Therefore, I expect Q2 to be up overall, for the last time in a while. Until the Prez wakes up.
Oh dont worry hes already awake and thriving saving america one step a time
Short term pains long term gains
what is this mean and what does mean and what is it in reply to?
Don’t expect to see any GM/Barra boo-birds comment, because, DATA !
What’s really telling is GM’s incentive spend, which Is the lowest or among the in the industry. Ford and Crysler’s (or what ever it calls its self now) emlpyee plus pricing was supposed to stop their market share declines but it didn’t work.
When you make a product people want, you don’t need incentives. The latest GM products aren’t the hit or miss from the 2000s or subpar products from the early 90s. They are plenty appealing and competitive products. We haven’t had a GM vehicle in the family since the mid 90s (where we became a Nissan family) and after my 2022 XT5, I am now a fan. Its reliable, perfectly styled, and has homely and useful features that aren’t gimmicks and make the cars feel like they aren’t just appliances.
Toyota, even before the pandemic, didn’t give many incentives aside from 0% APR. I remember when I bought my 2016 Rav, I left it to my Indian wife who is a phenomenal haggler, and the best I could get was MSRP, but the accessories the car already included (all weather floor mats, splash guards, cargo shade, and wheel locks) were deducted from the pricing (essentially thrown in for free).
Looking at GM’s sells numbers over the years they’re doing something right !
All brands have been having multiple recalls constantly. GM may be #1 in a very questionable field concerning quality with so many issues with the 6.2. Get this fixed for loyal customers or lose them in the future. Hopefully, the new V8 will come out strong with no bugs.
Let me ask you something. Would you rather a brand that acknowledges and issue, issues the recall in good faith, and fixes it for free? Or would you rather a brand that doesn’t, has to wait for a costly class action lawsuit which may or may not work out in the consumers favor, and then after going through all that trouble they may or may not fix it, like Honda has with the J35 engine mounts on the VCM equipped models or the 2015 CR-V vibration issue?
I wish GM had better suppliers and quality controls and testing to avoid the costly recalls altogether!
GM and MAGA. A marriage made in heaven.
MAGA has nothing to do w/GM growth considering only 46% of it’s cars are US assembled. MAGA isn’t helping Ford.
The tremendous growth at GM is all about a very appealing product mix, great marketing (adverts, refreshed logos and quality EV
halo).
Vehicles like Nox, Trax and entire Buick line up are sharp to the eye. Some models are a bit underpowered but most drives are used to it across the industry.
I still think killing Malibu was a 130,000 unit mistake but, overall, Simcoe’s designs all GM to compete w/imports. Hopefully GM will get waivers for ally S Korea where it’s value cars are built
Wow, that’s a lot of ticking v8s….