Ford Canada CEO Bev Goodman has publicly called for the repeal of a federal policy that requires 100 percent of new passenger vehicle sales to be zero-emission by 2035. The mandate also includes an interim benchmark of 60 percent EV models by 2030, a pace Goodman describes as unrealistic given conditions.
Ford, like several other legacy automakers, has previously supported electrification efforts through products like the Mustang Mach-E and F-150 Lightning, as well as investments in battery and electric vehicle production. However, according to Goodman, Canada’s mandated electric vehicle targets do not reflect consumer demand or infrastructure readiness.
“The targets on full battery-electric vehicles need to be aligned with what customers want, and customers have spoken,” Goodman said at the recent Canada Automotive Summit, per Automotive News.
According to the company CEO, Ford Canada’s electric vehicle sales fell “like a stone” following the end of a $5,000 federal incentive program earlier this year. Automotive News reports that nationwide zero-emission vehicle sales fell to 20,878 units in February and March, a 44-percent decline year-over-year.
As GM Authority covered previously, General Motors electric vehicle sales have also nosedived in Canada as a result of the end of the incentive program.
“Ultimately, it will have a negative impact, if these mandates stuck, on the industry,” Goodman said. “It will have downward pressure on vehicle sales, it will have upward pressure on pricing, and those are real concerns for consumers and the industry as a whole.”
Meanwhile, in the U.S. market, GM has announced that Chevy has officially overtaken Ford in electric vehicle sales, with Chevrolet posting over 37,000 electric vehicles sold in the U.S. market for the 2025 calendar year through May, as compared to Ford’s 34,000 units during the same time period. GM has also claimed the number-two spot among all electric vehicle manufacturers nationwide, with more than 62,000 electric vehicles sold year-to-date. Tesla remains the number-one electric vehicle manufacturer in the U.S. market.
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