Chevy is on a roll in the Philippines. The Philippine automotive market is largely dominated by Japanese brands, with Toyota alone enjoying a market share near 50 percent. However, Chevrolet is quickly growing in the region, having boosted sales by 112 percent in 2024 compared to 2023.
Chevy Tracker
GM changed its distribution partner for Chevy in the Philippines from The Covenant Car Company, Inc. (TCCCI) to HARIPHIL Asia Resources, Inc. (HARI) in mid-2024. HARI’s efforts to expand the Chevy dealer network and introduce new models are proving effective in GM getting a larger foothold in this significant automotive market, which buys over 400,000 cars per year.
“When we welcomed Chevrolet to our portfolio of global brands, we pledged to deliver the exceptional service that embodies the Bowtie Brand,” Chevrolet distributor HARI Vice Chair, President, and CEO Maria Fe Perez-Agudo said. “Our impressive performance in 2024 would not have been possible without the hard work, dedication, and capability of team HARI, our growing dealership network, and key stakeholders. Together, we continue to explore how to uplift the quality of every customer journey and look forward to move our brand towards new frontiers of excellence and innovation.”
Chevy Philippines lineup
Chevrolet’s growth in the Philippines is largely driven by the Captiva, which launched in the Asian country last Fall, the Tracker, and, interestingly, the Camaro. Chevy’s growth puts the GM value brand on track to catch up to Ford, which has about a 5 percent market share in the Philippines.
HARI says it will soon launch Chevy’s “latest electric vehicle (EV) offerings” in the Philippines, but didn’t specify which ones. These could include all three retail Chevrolet EVs currently available in the U.S. – the Equinox EV, Blazer EV, and Silverado EV – and possibly the next-generation Bolt EV scheduled for the 2027 model year.
Comment
I would imagine the AWD Trax would do well there, better in diesel.