The average transaction price for a new Chevy vehicle increased significantly in May 2025 compared to the same period last year, while rising mildly compared to the previous month.
According to data provided by Cox Automotive and Kelley Blue Book, the average transaction price for new Chevy vehicles in the United States stood at $49,461 in May, as opposed to $47,306 in May 2024, representing an increase of 4.6 percent. The April 2025 ATP reached $48,416, representing a month-over-month increase of 2.2 percent.
Across its four core brands, GM’s overall average transaction price in the U.S. reached $54,060, up a notable 5.5 percent compared to May 2024, and up 2.0 percent over April 2025. GM continues to perform above the industry average set at $48,799, which represents a year-over-year increase of 1.0 percent and a microscopic month-over-month decrease of 12 bucks. It seems as though the Chevy brand is simply following the industry-wide ATP trend instead of being directly impacted by its dealer inventory and its model lineup.
Among the brand’s more-affordable models, Chevy Malibu inventory is winding down after being discontinued in December 2024. In addition, sales of pricier models have gained momentum, such as the refreshed 2025 Chevy Tahoe and 2025 Chevy Suburban.
Cox Automotive Executive Analyst Erin Keating explained that “while tariff policy is adding uncertainty to the new-vehicle market, prices are holding remarkably steady, a reminder that auto industry change is often slow. Many automakers are keeping true to a promise to hold the line on pricing, at least in the near term.” That stands true for GM and Chevrolet, although several Bowtie brand models recently received MSRP and destination freight charge increases.
That being said, prices may still rise as a result of the Trump administration’s import tariffs. “We are still expecting prices to move higher through the summer, as the inflationary impact of tariffs begins to hit. Right now, we believe dealer profitability is being squeezed, as costs on many products are going up, but raising retails prices in this environment is a real challenge,” stated Keating.
The report also cites an industry-wide incentive spending of 6.8 percent in May 2025, up marginally from the 6.7-percent ratio recorded during the same period last year.
Lastly, the average transaction price for EVs was estimated at $57,734 in May 2025 in the United States, down 2.3 percent compared to the month before, and up 1.9 percent compared to May 2024. Chevy electric vehicles, with a lineup composed of the Equinox EV, the Blazer EV, the Silverado EV and the BrightDrop, represented 4.3 percent of the brand’s overall sales in Q1 2025.
Comment
Of course the average price has gone up when GM has discontinued cars that the average person cannot afford such as the Malibu, Cruse and other entry level cars. The EV’s are also generally more expensive an ICE cars and that drives the prices up. The Trax is affordable, but not everyone wants an SUV.