Car shoppers were active during the first few months of the calendar year, in an attempt to get a good deal on a new ride before import tariffs affect new-car prices. While Buick dealer inventory dropped during that time, it has risen back up in May.
According to the latest data provided by Cox Automotive, Buick had a 78 days supply during the month of May 2025, an increase from the 75 days supply figure recorded the month before and from May 2024’s 71 days supply.
As a reminder, the industry sees a 60 days supply as optimal for offering consumers choice while not overloading dealers with units that might linger on their lots and require hefty incentives to move out.
Among GM brands, Buick dealer inventory ranks third. Chevy has the lowest with a 65 days supply, followed by GMC with a 77 days supply, while Cadillac lots are the most packed with an 87 days supply. Meanwhile, the industry average stands at 70 days, up from a 66 days supply in April 2025.
Comparing Q1 sales to current available in-stock and in-transit Buick vehicles across U.S. dealerships, the Buick Encore GX has the lowest inventory levels among the brand’s four models. The Buick Envision currently has the highest estimated inventory levels.
Cox Automotive stated that there were 2.47 million new vehicles in inventory across U.S. dealers on June 2nd, 2025, compared to 2.49 million units on May 1st, a 0.8-percent decrease. Inventory is also down 14.5 percent compared to June 3rd, 2024. The analysis also mentions that showroom traffic peaked in mid-April, but has slowed down to more seasonal norms since, possibly indicating that consumers are turning back to a “more-measured car buying approach.”
Lastly, the average listing price for new vehicles at the end of May was $48,883, a 3.2-percent increase compared to the end of May 2024. The Buick brand’s average transaction price rose significantly in May 2025 compared to the same period in 2024, reaching $34,709. The average selling price for new Buick models is among the lowest in the industry, beating only Mitsubishi ($30,120) and Nissan ($34,223).
Comments
Wonder if unsold Cadillac EV models are piling up? Big mistake dropping so many ICE models.
Bigger mistake making the Escalade the only Cadillac model with a gas engine in the future.
From what I could gather, the XT5 and XT6 are getting a reprieve per last week’s announcement that GM is moving work to the US from Mexico.
Given Buick’s lineup of 4 boring, boxy Milk Trucks, and that 3 of those boxy Milk Trucks will be subject to auto tariffs, buyers should try to aim for a $10,000 discount and 0% financing.
I see you’ve backed that up with immense knowledge of the retail automotive market. Just so we’re clear, if a buyer looking at a $30k Encore GX is “waiting” for a $10k discount on a new one, they won’t ever be in a new one. Used ones that are a year old aren’t discounted that much from new MSRP. The dealer markup with holdback is around $1300….so you think they’re just going to lose $8700+ just to sell someone a new car – yea not happening. Never mind the fact that if the manufacturer’s financing arm isn’t offering 0% financing, there is literally no way a buyer can get 0%.
Here’s a thought. Try to come up with a sedan. Maybe call it a Lucerne or maybe Lacrosse. Then put a few good engine options on it and price it right. You might even bring Buick buyers back to Buick.
Maybe I am in the minority here as one who would like to have the choice of a sedan from Buick or Chevrolet. We had a 2014 Impala that we bought new and traded with 283,000 miles for a new 2022 Buick Enclave. Don’t get me wrong the Enclave is nice, however I would have preferred to buy another Impala. One can only hope that we get the same longevity out of this unit as the last!
For the price of the Enclave, you could have purchased a Cadillac CT5 if you really wanted a GM sedan. The Chevrolet Malibu was also available in 2022, and wasn’t that much smaller than the Impala.