The average transaction price for a new GMC vehicle rose in April 2025 compared to both the previous month and the same period last year.
According to data provided by Cox Automotive and Kelley Blue Book, the average transaction price for new GMC vehicles in the United States stood at $66,030 in April, as opposed to $63,728 in April 2024, representing an increase of 3.6 percent. The March 2025 ATP reached $64,985, representing a month-over-month increase of 1.6 percent.
Across its four core brands, GM’s overall average transaction price in the U.S. was pegged at $52,861, up 2.2 percent compared to April 2024, and up 2.6 percent over March 2025. GM continues to perform above the industry average set at $48,699, which represents a year-over-year increase of 1.1 percent and a month-over-month rise of 2.5 percent. The GMC brand’s ATP increases are slightly better than those of the industry as a whole.
Sales of the brand’s most affordable model, the GMC Terrain, were down in Q1 2025 compared to the year before, with the new-generation crossover launching exclusively in base Elevation trim for the 2025 model year. Meanwhile, the rest of the lineup enjoyed sales increases in the first quarter, including high-priced models such as the refreshed 2025 GMC Yukon and the GMC Hummer EV. Several GMC models received MSRP and destination freight charge hikes as well.
Cox Automotive Executive Analyst Erin Keating explained that “ever since President Trump announced auto tariffs […], the cost of new cars has been steadily climbing. Even though there was a surge in shopping and sales early on, the manufacturer’s suggested retail prices haven’t budged. The pricing landscape is varied depending on the automaker, car segment and specific models – some are cutting incentives, others are in high demand, and the supply isn’t evenly distributed across the board.”
The report also cites an industry-wide incentive spending of 6.7 percent in April 2025, up slightly from the 6.3-percent ratio recorded during the same period last year.
Lastly, the average transaction price for EVs was estimated at $59,255 in April 2025 in the United States, up 0.2 percent compared to the month before, and up 3.7 percent compared to April 2024. GMC electric vehicles, with a lineup composed of the Hummer EV Pickup, the Hummer EV SUV and the Sierra EV, represented 3.2 percent of the brand’s overall sales in Q1 2025.
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