GM is overhauling its vehicle software platform to enhance functionality, reduce costs, and create new revenue streams. The overhaul also aims to resolve previous software glitches that have led to issues such as a stop-sale order for the Chevy Blazer EV, as well as issues with its gasoline-powered midsize pickups. Looking ahead, General motors expects software and related services to generate up to $25 billion in revenue by 2030, including revenue generated through OnStar and the semi-autonomous Super Cruise driver assist system.
According to a report from Detroit Free Press, GM Senior Vice President of Software and Services Engineering Dave Richardson said that the new system will apply to both next-gen EVs and next-gen ICE-powered vehicles.
Richardson previously served as engineering leader at Apple, and emphasized the need for a more centralized, reliable, and dynamic software system. The next-generation platform is expected to deliver faster, cloud-based over-the-air (OTA) updates similar to smartphone systems, streamlining bug fixes and feature additions without requiring a visit to the local dealer.
The new platform builds on GM’s current software-defined architecture, known as VIP or Global B, which also offers OTA updates. For example, the 2026 Hummer EV is now rolling out “King Crab” mode, which will also be available on older models. This setup enables GM to pre-install hardware for future features, potentially adding long-term value for customers.
Additionally, the new software architecture will integrate advanced “mechatronics” to oversee various vehicle systems, such as steering, braking, and airbag deployment, promising a more responsive and adaptable vehicle experience.
Compared to GM’s previous electronic systems, Global B offers OTA updates, enhanced processing power, and stronger cybersecurity measures.Global B has also faced criticism for failed updates that have rendered some vehicles inoperable due to battery drain. Moreover, the platform’s cybersecurity measures prevent vehicle tuning, a restriction that has disappointed some enthusiasts.
“For the customer, we can deliver features faster,” Richardson said. “We can offer Wi-Fi inside your car, updates through Super Cruise – really anything you can imagine. We’re still early in the path of leveraging what digital services mean, but I don’t think we want to go down a path where we’re charging you for features you expect in a car.”
Comments
We don’t want more subscriptions, thanks. People are already bailing on too many streaming services.
JUST BUILD GOOD CARS THAT PEOPLE ARE EXCITED TO BUY!
No thanks. I don’t need any software and services. I just need to get from point A to point B. Repeat.
good for you, I want software, I want good services. I like to listen to and interact with features in the vehicle and no it is getting better over time.
Maybe if they quit putting so much garbage tech in vehicles maybe drivers would focus on what’s really important, the road and the people around you.
Good thing GM puts things in vehicles to make sure you are paying attention
As someone who knows tech, this is not reassuring. Good platforms should be able to last 20 years with constant updates building off of its success. If the current OTA platform cannot gain these features in an iterative update, then something is very seriously wrong with that platform.
VIP was GM’s step into the Software Defined Vehicle space, but it still has lots of limitations they discovered. The new Centralized computing platform with Nvidia will help a lot.
Make sure than CAN bus is ever expanding, so techs will have to be MIT CE grads!
I do not want subscription automotive features. Monthly fees for maps ? monthly fees to use your heated seats ? monthly fees to use safety features ? This is where it is going and I am not up for it. In the future – we will use a personal auto in the same way people use horses today, as a leisure activity, and not for everyone. I know this upsets you, it triggers you, but it is true. Some of us, and all of us here LOVE driving, that is why we post here. But for many people a car is just a thing that takes them someplace. A tool. When those people can be served in a way that does not require all the headaches they encounter just keeping a personal car running, then things will evolve. Charging for every possible feature for continued revenue ? Count me OUT. I am not sure ow to do it yet, maybe some hackers will figure out how to circumvent the hostage situation and give us access to built in features that are turned off.
Everyone missed this statement: General Motors expects software and related services to generate up to $25 billion in revenue by 2030. The plan is to charge for things that are already on the vehicle from the factory. It says from On Star that most people don’t get it, so now they think they will earn billions from it. I don’t think so. They may charge for extra horsepower or radio improvements, or heated seats, like some companies have done.
Actually no:
“For the customer, we can deliver features faster. We can offer Wi-Fi inside your car, updates through Super Cruise — really anything you can imagine,” Richardson said. “We’re still early in the path of leveraging what digital services mean, but I don’t think we want to go down a path where we’re charging you for features you expect in a car.”
This is from the article.
Murphys law, if it can happen it will, this software just makes it so it can happen. What company do you know of that sees a potential revenue stream that hasn’t taken advantage of it? ZERO!!!