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GM Appoints Sterling Anderson As New Chief Product Officer

GM has appointed Sterling Anderson as the automaker’s executive vice president of global product and chief product officer, effective June 2nd. Anderson is the co-founder and chief product officer of Aurora, an autonomous trucking firm.

Anderson will report directly to General Motors President Mark Reuss and be based out of GM’s Mountain View Tech Center in Silicon Valley, California.

Sterling Anderson.

Sterling Anderson

“Our customers are expecting more from our vehicles than ever before,” Reuss said. “We have an opportunity to evolve the way we build from the ground up, with tighter integration between software and hardware, shorter development cycles, and an unwavering focus on a seamless customer experience. Sterling brings decades of leadership in automotive engineering and transformative software innovation to his new role and is the right leader to help GM continue leading now and into the future.”

Before co-founding Aurora in 2017, Anderson led the Model X program and the Autopilot team at Tesla. He has a master’s and Ph.D. in robotics from MIT and developed the school’s Intelligent Co-Pilot semi-autonomous vehicle safety system. Anderson’s education and career resume imply that integrating autonomous technology into consumer vehicles will be a big part of his role as General Motors’s product boss.

GM Mountain View Tech Center.

GM Mountain View Tech Center

“Sterling joins GM at a critical time as our industry continues to reinvent itself,” GM Chair and CEO Mary Barra said. “He brings decades of leadership in automotive engineering, tech start-ups, and software innovation. Sterling will help accelerate the pace of progress – he shares our passion and vision for beautifully designed, high-performing, and technology-forward vehicles.”

“GM has a deep heritage, bold vision, and the technical foundation to create products that millions of people love,” Anderson said. “The world is at an inflection point. Advances in foundational technologies have opened opportunities to revolutionize not just how we create products, but what those products can be and do. I look forward to partnering with the talented team at GM to build on the transformation they’ve already begun.”

George is an automotive journalist with soft spots for classic GM muscle cars, Corvettes, and Geo.

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Comments

  1. Seems like these plug & play techies haven’t worked out all that great. But ok …

    Reply
  2. Nice handicap parking, guys….

    Reply
  3. Does this mean we finally get modern tech?

    Reply
  4. People are expecting more out of their cars nowadays? I thought safe reliable transportation preferably with good performance has always been the primary expectation? If we’re expecting more; then why isn’t gm delivering on the basics?

    Reply
  5. Great. This guy comes from burning batteries and out of control autopilots. Just what GM needs……something else to go wrong.

    Reply
  6. And where are you coming from to post negative comments without any respect for his accomplishments?

    Reply

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