General Motors is streamlining its GM Rewards loyalty program and launching a revamped GM Rewards Mastercard. The new card is issued by Barclays US Consumer Bank. The updated program aims to deliver greater value and usability for customers across GM’s four core U.S. brands, including, Buick, Cadillac, Chevrolet, and GMC.
The updated GM Rewards program gives members a chance to earn points through a broader range of activities, as well as provide greater flexibility when redeeming points. Customers will be able to apply points towards the purchase of a new GM vehicle, parts, and accessories, as well as services like OnStar and Super Cruise, while customers financing through GM Financial can apply points toward their loan or lease balance. Additionally, the program now allows customers to combine points with Family First discounts available to GM employees, dealers, and suppliers.
Users can earn 30,000 bonus points after spending $1,000 within the first 90 days and up to 10x points on GM purchases, plus 3x points on everyday purchases such as groceries, dining, travel, and fuel. What’s more, there is no points cap on redemptions or vehicle restrictions. GM Rewards members will be able to gift or transfer points to other Rewards members.
“GM has led the U.S. automotive industry in loyalty for a decade, and now we’re rewarding both our new and existing members with easier access to savings opportunities and new ways to engage with us,” said VP of loyalty programs at GM, Ralph Darmo. “Additionally, we’re creating exciting member-exclusive experiences that only GM can provide – such as trackside access at racing events and off-the-grid EV excursions.”
Customers will have access to a low introductory APR on GM purchases of $499 or more made within 30 days of opening the account (terms and conditions apply). Existing cardholders will be transitioned to the new Barclays-issued cards by August 25th, 2025.
Looking ahead, GM plans to expand the program further with the GM Business Mastercard, offering a higher rate on GM purchases and additional points redemption opportunities.
Comments
Good. The GM credit card by Marcus: Goldman Sachs has had the worst customer service. I locked my card for the last year!
I gave up my GN card because it became a gimmick. The points translate into fewer dollars. I get a full 2% back in dollars on my Wells Fargo card, which I can use to purchase a GM vehicle or anything else. Simple, straightforward, and no gimmicks.
Any update on the program for original blue card holders who could earn / redeem $500 per year up to 7 years.
We better still be grandfathered.
I believe grandfathering has been long gone.
and get 5 points/$ spent?
I’m an original cardholder, from 1993, earning $0.05 on every dollar spent up to $500/year etc. Since I pay my balance in full each month, the card issuer (GMAC, Capital One, Marcus) earns no interest from me. They get merchant fees of probably around $0.04 (maybe less) per dollar. So, they have lost money on me for a very, very long time, because I have max’ed out on points each year and got every penny back toward a new car. Plus utilized private offers on top of that, which really upset the car dealer general managers, even though that money doesn’t come out of their pocket. I’m very annoyed that the program is ending, but frankly am not surprised it hasn’t happened sooner. The new program info from GM Rewards came today. There’s a lot of fine print, and several small “prospectus” type materials. Lots of info about earning points, but NONE of the materials contains the redemption formula. For that, it says you have to call 844-764-2665 or go to GMRewards.com, because GM manages point redemption. I called the number because the website does not contain the information. I went around in circles with the representative. She did not want to answer the simple question about what the redemption formula is. Accidentally, she mentioned the dollar amount, and it is $1.00 for every 100 points, until the change date in August to Barclays. At that time, our “Legacy” card points will be transferred over, dollar for dollar. That’s what I confirmed with her, but I’m not convinced she didn’t mean point for point, so that our current earnings will actually be diluted to that $1.00 for every 100 points formula. I hope some attorney reads this and organizes a class action lawsuit on our behalf since none of this is spelled out in black and white where we can read it. The EARNINGS formula changes to “up to” 10x points/$1 on “eligible” GM purchases and 3x points/$1 for being a GM rewards member. That is significantly less than our current benefit. Nowhere on that blue pamphlet or the GM Rewards website does it describe the REDEMPTION formula of 100 points = $1 toward a new car, parts, etc. It is included on the marcus.com website. Our legacy cards are not defined there. I cannot adequately describe how difficult it was to get the representative to answer my questions. When she started going down a different path, I mentioned that we needed to put all her concerns in a “parking lot” and we could get to them at the end if we had time. She laughed and then tried to gaslight me. Said I needed to be more professional and stop calling her names. I asked what name she thought I called her…you get the picture. I didn’t call to play the who has the bigger bag of management tricks game. My takeaway is that with my stellar credit, there are better points programs out there for me. GM Authority, if you want to provide remedial training prevent reps from alienating more customers, review conversation Reference #68837710 with Asante. If there was a more private way to make the request I would, but I’ve been on hold with the online chat waiting for someone to respond to that very request while typing this. “Thank you for bringing this to our attention about a case update. “Based on the nature of your concern, there is a dedicated team who is better equipped to get you the help you need and I’d be happy to connect you with their chat team. Please hold while I connect you over to an advisor who will further assist you.” I’m sorry, I’ve waited 20 minutes on top of the time I already waited for the first rep. I’m not playing that game either. Now everyone can read about it, unless they censor this post.
The big thing for me is the change from 4% (4x points) on everything to 3% (3X points) on everything. They upped the GM spend points from 7% to 10%, but I’d rather earn on everything as I rarely buy anything at GM currently. Being combined with a family discount is nice though, before you had one card that couldn’t and earned a higher rate and one that could that only earned a lower rate of 1% if I recall.
Original GM Card member here for over 30 yrs. Want the same terms and conditions from back then. We’ve bought 7 new cars and applied thousands to the purchases. Could care less about what other frivolous perks Barclays has up their sleeves.
Yes to Franks comments.
Just the girls being girls with the last grey poupon card
Thank you frank.
Couldn’t have said it better.
Me too. Mid 80’s, I think. I can’t remember that far back.
Mary really picked a loser with Goldman saks. I was a customer since 1990 on the GM card. Dumped it after the never ending problems with it after shifting to the salt lake group. What a mess. Never had a worse experience. My suggestion is stick with a capital one card of some sort. Way fewer problems. Reputation lost.
I currently have the GM Extended Family Mastercard which allowed using the earnings when purchasing a new vehicle with the GM Employee Discount. It provided 1% earnings on every purchase. According to the noticed I received in the mail yesterday, when the new program takes effect, it will provide 3 “GM Rewards points” on every $1 purchase. 100 GM Rewards Points are worth $1. So, this new program effectively provides 3% earnings if I read this correctly. The letter states the GM Rewards points can be combined with GM Family First discounts, so I “assume” this is applicable to a GM Employee Discount purchase. We shall see!!!
On the seashell:
Yup, but dont hold your breath. -An oversight on their part, I’m sure!…
Same here, my current Extended Family card produces 1% for all purchases and can be stacked with my GM Employee discount. The mailing I got yesterday says what you said as well which is very welcomed.
I believe black grandfathering has been long gone
Who has time to pay attention to these stupid points programs, just automatically give me cash back.
It’s nice to get the accumulated $3000 off on a new purchase on top of the Employee discount and any factory rebates.
This is a NERF of this card. We need to be compensated in an outsized way for using a credit card that earns points that are only redeemable for a precious few items (repairs/new car from one specific brand) which are almost never purchased more than once a year. That was the justification for the 4% rewards rate. 25% reduction in the general earnings rate kills this card. With $100K w/Bank of America I earn almost three percent in CASH. And anyone can get 2% in cash back on a variety of credit cards. I’m certainly not going to use this card anymore to get only 1% more back in points than I can get on a general credit card–in five years when I redeem these points for a new car they very well are have likely to have changed the program; which could make them worth a lot less. “Banking” points is a gamble. No thanks–this is not compelling at all anymore. The 4% is the only thing that made this worthwhile.
I renewed the SirrusXM subscription on two (2) cars today and will redeem points to pay. Scheduled service on another for next Tuesday. I bleed my points dry before August and then discontinue the card after twenty years. I’ve probable bought my last Global Motors cars and now just need to maintain them. Sad day. 🙁