Sales of full-size GM trucks increased five percent to 208,255 units in the United States during the first quarter of 2025.
Chevy Silverado sales were nearly flat, down one percent to 127,331 units, while GMC Sierra sales were up 13 percent to 77,292 units. ICE-powered trucks include light duty and heavy duty lineups, while the Silverado also includes a medium duty lineup. Historically, GM sells about twice as many Silverados as Sierras, though the ratio is a little lower to start out the year.
GM Full-Size Pickup Truck Sales - Q1 2025 - USA
| MODEL | Q1 25 / Q1 24 | Q1 25 | Q1 24 | Q1 25 SHARE | Q1 24 SHARE |
|---|---|---|---|---|---|
| CHEVROLET SILVERADO | -1.24% | 127,331 | 128,926 | 61% | 65% |
| GMC SIERRA | +12.68% | 77,292 | 68,597 | 37% | 35% |
| CHEVROLET SILVERADO EV | +124.60% | 2,383 | 1,061 | 1% | 1% |
| GMC SIERRA EV | * | 1,249 | * | 1% | 0% |
| TOTAL | +4.87% | 208,255 | 198,584 |
Meanwhile, the all-electric Chevy Silverado EV light duty pickup truck posted 2,383 deliveries and the GMC Sierra EV moved 1,249 units.
Chevy Silverado
127,331 Chevy Silverado sales were comprised of:
- 78,199 units of the Silverado Light Duty (1500), down 7.6 percent
- 47,099 units of the Silverado Heavy Duty (2500 HD and 3500 HD), up 12.4 percent
- 2,033 units of the Silverado Medium Duty (4500 HD, 5500 HD, 6500 HD), down 16.1 percent
Sales Numbers - Chevrolet Silverado - Q1 2025 - USA
| Model | Q1 2025 / Q1 2024 | Q1 2025 | Q1 2024 |
|---|---|---|---|
| Total | -1.2% | 127,331 | 128,926 |
| Silverado LD | -7.6% | 78,199 | 84,586 |
| Silverado HD | +12.4% | 47,099 | 41,916 |
| Silverado MD | -16.1% | 2,033 | 2,424 |
GMC Sierra
The 77,292 GMC Sierra sales were comprised of:
- 52,891 units of the Sierra Light Duty (1500), up 14.4 percent
- 24,401 units of the Sierra Heavy Duty (2500 HD and 3500 HD), up 9.1 percent
Sales Numbers - GMC Sierra - Q1 2025 - USA
| Model | Q1 2025 / Q1 2024 | Q1 2025 | Q1 2024 |
|---|---|---|---|
| Total | +12.7% | 77,292 | 68,597 |
| Sierra LD | +14.4% | 52,891 | 46,223 |
| Sierra HD | +9.1% | 24,401 | 22,374 |
Competitive Sales Comparison
The sales performance of GM’s full-size pickup trucks continue to benefit from updated lineups, new variants, and the addition of first-ever EV models. The ICE-powered Silverado (see running Chevy Silverado sales) and Sierra (see running GMC Sierra sales), along with the all-electric Silverado EV (see running Silverado EV sales) and Sierra EV (see running GMC Sierra EV sales), put The General ahead of its chief rival, outpacing the Ford F-Series (see running Ford F-Series sales) by 18K units.
Although it closes the gap at times, The Blue Oval seems unable to outsell GM in the U.S. full-size truck arena. Beyond Ford, GM vastly outsold the Ram Pickup by more than 2.5-to-one, which was also nearly outsold by the Sierra alone.
Regarding EVs, GM’s models combined were bested by the all-electric Ford F-150 Lightning (see running Ford F-150 Lightning sales), which had nearly double the deliveries.
Full-Size Pickup Truck Sales - Q1 2025 - USA
| MODEL | Q1 25 / Q1 24 | Q1 25 | Q1 24 | Q1 25 SHARE | Q1 24 SHARE |
|---|---|---|---|---|---|
| FORD F-SERIES | +26.17% | 183,202 | 145,200 | 36% | 30% |
| CHEVROLET SILVERADO | -1.24% | 127,331 | 128,926 | 25% | 27% |
| RAM RAM PICKUP | -11.82% | 78,848 | 89,417 | 15% | 19% |
| GMC SIERRA | +12.68% | 77,292 | 68,597 | 15% | 14% |
| TOYOTA TUNDRA | -1.84% | 35,550 | 36,215 | 7% | 8% |
| FORD F-150 LIGHTNING | -7.18% | 7,187 | 7,743 | 1% | 2% |
| CHEVROLET SILVERADO EV | +124.60% | 2,383 | 1,061 | 0% | 0% |
| NISSAN TITAN | -62.46% | 1,556 | 4,145 | 0% | 1% |
| GMC SIERRA EV | * | 1,249 | * | 0% | 0% |
| TOTAL | +6.92% | 514,598 | 481,304 |
Cumulative sales of the Chevy Silverado and Silverado EV, along with the GMC Sierra and Sierra EV, gave GM 208,255 deliveries for a segment-leading 40 percent share, accounting for two-fifths of all sales volume. Full-size Ford trucks combined for 190,389 sales for a 37 percent segment share.
The Ram Pickup, which includes light and heavy duty models, earned a 15 percent segment share with 78,848 deliveries. The Tundra posted a seven percent share with 35,550 sales, while the Titan’s share was nill, moving just 1,556 units, even lagging the Silverado EV. The Sierra outsold the Tundra and Titan, plus all EV models combined.
Sales data for the all-electric Rivian R1T and Tesla Cybertruck, respectively, was unavailable at the posting of this report. Also, beginning this quarter, we’ve dropped the all-electric GMC Hummer EV Pickup from our rankings because GM is no longer breaking its sales out from those of the GMC Hummer EV SUV.
GM Full-Size Pickup Truck Sales - Q1 2025 - USA
| MODEL | Q1 25 / Q1 24 | Q1 25 | Q1 24 | Q1 25 SHARE | Q1 24 SHARE |
|---|---|---|---|---|---|
| CHEVROLET SILVERADO | -1.24% | 127,331 | 128,926 | 61% | 65% |
| GMC SIERRA | +12.68% | 77,292 | 68,597 | 37% | 35% |
| CHEVROLET SILVERADO EV | +124.60% | 2,383 | 1,061 | 1% | 1% |
| GMC SIERRA EV | * | 1,249 | * | 1% | 0% |
| TOTAL | +4.87% | 208,255 | 198,584 |
The Ford F-Series line item includes the ICE-based F-150 light duty and Super Duty heavy duty trucks, plus the battery-electric Ford F-150 Lightning.
Ford Full-Size Pickup Truck Sales - Q1 2025 - USA
| MODEL | Q1 25 / Q1 24 | Q1 25 | Q1 24 | Q1 25 SHARE | Q1 24 SHARE |
|---|---|---|---|---|---|
| FORD F-SERIES | +26.17% | 183,202 | 145,200 | 96% | 95% |
| FORD F-150 LIGHTNING | -7.18% | 7,187 | 7,743 | 4% | 5% |
| TOTAL | +24.48% | 190,389 | 152,943 |
The full-size pickup truck segment expanded seven percent to 514,598 units during Q1 2025, meaning GM truck sales slightly underperformed the segment average on a combined basis.
Looking Ahead
GM full-size trucks, including those of the Chevy Silverado range and Silverado EV along with the GMC Sierra line and Sierra EV, saw strong sales volume during the first quarter of the year to outpace all cross-town rivals. However, there were a few spots that weren’t exactly bright.
For instance, Silverado sales were in the red (though by only 1.24 percent), as the segment grew seven percent. Additionally, sales of the Silverado EV and Sierra EV weren’t exactly rocking the sales charts. Luckily, more Silverado EV and Sierra EV variants are set to arrive this year, hopefully boosting sales of both nameplates.
Sustaining and growing volume and share in the full-size pickup truck segment is key to GM’s long-term success, since the space is highly lucrative for most automakers represented here, including The General.
About The Numbers
- All percent change figures compared to GM full-size truck sales for Q1 2024, unless noted otherwise
- In the United States, there were 75 selling days for Q1 2025 and 77 selling days for Q1 2024
- GM Q1 2025 sales reports:
- GM Q1 2025 sales U.S.A.
- Chevrolet sales Q1 2025 U.S.A.
- Cadillac sales Q1 2025 U.S.A.
- Buick sales Q1 2025Â U.S.A.
- GMC sales Q1 2025Â U.S.A.
- GM Canada sales Q1 2025
- GM China sales Q1 2025
- GM Mexico sales Q1 2025
- GM Brazil sales Q1 2025
- GM Argentina sales Q1 2025
- GM Chile sales Q1 2025
- GM Colombia sales Q1 2025
- GM Korea sales Q1 2025
- Chevrolet South Korea sales January 2025
- Chevrolet South Korea sales February 2025
- Chevrolet South Korea sales March 2025
- GM Korea sales Q1 2025
- GM Q1 2025 sales U.S.A.
Comments
GM has outsold Ford for 5 straight years in the full size market and is likely to retain the crown in 2025. But, it is 110 units behind Ford in total truck sales for Q1. GM (Full size, all EVs, Colorado, Canyon) 243,207 vs Ford 243,317 (all F-series, Maverick and Ranger). It will be interesting to see how it plays out, especially with tariffs, etc.
But Chevrolet hasn’t and it won’t until Chevy starts putting better engines in and a nicer ride wouldn’t hurt. Used to be Fords rode rougher but now the GM trucks ride stiff and jittery.
Go to a Ford forum then and glorify them.
Sorry, but EVERYONE has problems.
GM needs to figure how to group all their truck sales together as “GM Series” or something, the way Ford gets away with grouping completely different truck lines together as “F-Series”.
(GM also needs to answer the long-standing question of “What about GMC?”, versus selling two versions of the same trucks and kicking the can another few years.)
Agree, it seems to be inefficient to produce GMC Sierras as well as Silverados that compete with each other. Why not make GMC a top tier trim/version for the Silverado line?
Looking at nissan’s %1 share of the truck market is a %100 fail ! No wonder the titan is going to be discontinued !
GMC and Chevy aren’t in competition. Both have pretty dedicated fans hence the “need” for both. There is actually VERY little difference to manufacture of each model. GMC’s have always, unofficially, been considered the “upscale” version of the GM trucks. Ford has always advertised they outsell Chevy trucks. True, but when you combine Chevy AND GMC, General Motors trucks have always outsold Ford trucks. There MIGHT be the odd year where that’s not true. My preference, as an owner, is the GMC’s. Nothing wrong with Fords, Rams or Tundras, but I like GMC’s.
Have never understood why gm doesn’t advertise gm full-size pickup trucks as best selling in US for years!
Exactly! Why doesn’t GM get some balls and combat that advertising of the F series being the number one selling truck for 47 years or something?
I would say they don’t do that is because they don’t do “GM” commercials. 99% of the commercials that I see are brand specific and not about GM corporation.
I wouldn’t be alarmed about the Silverado 1500 sales numbers being down a bit. Look at that HD increase.
If someone is actually using a truck for REAL truck things, I think a lot of people are figuring out that the payload numbers of a 1500 are disconnected from the stated pulling power of modern day light-duty trucks.
Just because your camper weighs 8,000 lbs loaded and a 1500 says you can pull 12,000 lbs, doesn’t mean that the 1,100 lb tongue weight checks out once you load up the wife, kids, and gear. Also, you’re 3,000 lbs over the curb weight of the truck, which means you’re getting pushed around.
More people are wising up to the need for 2500 and above vehicles.
And Toyota and Nissan going down……