The average transaction price for a new Chevy vehicle increased slightly in April 2025 compared to both the previous month and the same period last year.
According to data provided by Cox Automotive and Kelley Blue Book, the average transaction price for new Chevy vehicles in the United States stood at $48,424 in April, as opposed to $47,524 in April 2024, representing an increase of 1.9 percent. The March 2025 ATP reached $47,202, representing a month-over-month increase of 2.6 percent.
Across its four core brands, GM’s overall average transaction price in the U.S. was pegged at $52,861, up 2.2 percent compared to April 2024, and up 2.6 percent over March 2025. GM continues to perform above the industry average set at $48,699, which represents a year-over-year increase of 1.1 percent and a month-over-month rise of 2.5 percent. It seems as though the Chevy brand is simply following the industry-wide ATP trend instead of being directly impacted by its dealer inventory and its model lineup.
Among the brand’s more-affordable models, Chevy Malibu inventory is winding down after being discontinued in December 2024. In addition, sales of pricier models have gained momentum, such as the refreshed 2025 Chevy Tahoe and 2025 Chevy Suburban. Several Bowtie brand models received MSRP and destination freight charge hikes as well.
Cox Automotive Executive Analyst Erin Keating explained that “ever since President Trump announced auto tariffs […], the cost of new cars has been steadily climbing. Even though there was a surge in shopping and sales early on, the manufacturer’s suggested retail prices haven’t budged. The pricing landscape is varied depending on the automaker, car segment and specific models – some are cutting incentives, others are in high demand, and the supply isn’t evenly distributed across the board.”
The report also cites an industry-wide incentive spending of 6.7 percent in April 2025, up slightly from the 6.3-percent ratio recorded during the same period last year.
Lastly, the average transaction price for EVs was estimated at $59,255 in April 2025 in the United States, up 0.2 percent compared to the month before, and up 3.7 percent compared to April 2024. Chevy electric vehicles, with a lineup composed of the Equinox EV, the Blazer EV, the Silverado EV and the BrightDrop, represented 4.3 percent of the brand’s overall sales in Q1 2025.
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