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Chevy Tahoe, Suburban Sales And Market Share Spike During Q1 2025

Combined Chevy Tahoe and Suburban sales increased in the United States, Canada, and Mexico during the first quarter of 2025.

Chevrolet Tahoe & Suburban Sales - Q1 2025 - USA

MODEL Q1 25 / Q1 24 Q1 25 Q1 24
TAHOE +27.88% 29,827 23,324
SUBURBAN +40.38% 13,594 9,684
TOTAL +31.55% 43,421 33,008

Chevy Tahoe and Suburban sales in the U.S. increased 32 percent to 43,421 units in Q1 2025, comprised of:

  • 29,827 units of the Tahoe, an increase of nearly 28 percent compared to 23,324 units sold in Q1 2024
  • 13,594 units of the Suburban, an increase of more than 40 percent compared to 9,684 units sold in Q1 2024

Chevrolet Tahoe & Suburban Sales - Q1 2025 - Canada

MODEL Q1 25 / Q1 24 Q1 25 Q1 24
TAHOE +18.23% 1,213 1,026
SUBURBAN +4.15% 704 676
TOTAL +12.63% 1,917 1,702

Chevy Tahoe and Suburban deliveries in Canada increased 13 percent to 1,917 units in Q1 2025, comprised of:

  • 1,213 units of the Tahoe, an increase of over 18 percent compared to 1,026 units sold in Q1 2024
  • 704 units of the Suburban, an increase of more than four percent compared to 676 units sold in Q1 2024

Chevrolet Tahoe & Suburban Sales - Q1 2025 - Mexico

MODEL Q1 25 / Q1 24 Q1 25 Q1 24
TAHOE +31.23% 500 381
SUBURBAN +89.35% 782 413
TOTAL +61.46% 1,282 794

Chevy Tahoe and Suburban deliveries in Mexico increased 61 percent to 1,282 units in Q1 2025, comprised of:

  • 500 units of the Tahoe, an increase of more than 31 percent compared to 381 units sold in Q1 2024
  • 782 units of the Suburban, an increase of over 89 percent compared to 413 units sold in Q1 2024

Side view of 2025 Chevy Suburban High Country. Chevy Tahoe and Suburban sales combined command nearly half of the segment in Q1 2025 at 46%.

Competitive Sales Comparison (USA)

As has been the case for over two decades, Chevy Tahoe and Suburban sales continued to lead the mainstream full-size SUV segment on a combined basis during Q1 2025. The duo posted a healthy gain of 32 percent for a combined 43,421 deliveries, comprised of:

  • 29,827 units of the regular-length Tahoe (see running Chevy Tahoe sales), up 28 percent to place first in the segment, and
  • 13,594 deliveries of the extended-length Suburban (see running Chevy Suburban sales) swelling up 40 percent, placing third.

In second was the regular-length GMC Yukon (see running GMC Yukon sales) and the extended-length GMC Yukon XL (see running GMC Yukon XL sales), whose sales are reported on the same line this quarter, increasing 29 percent to 23,324 units. These two variants are corporate cousins of the Tahoe and Suburban, respectively, and share the same architecture.

The Ford Expedition (see running Ford Expedition sales), which includes cumulative sales of the regular-length Expedition and extended-length Expedition Max, followed in fourth as sales fell 37 percent to 13,482 units, placed third behind all of GM’s models – the Tahoe, Suburban and the Yukon/Yukon XL.

The Jeep Wagoneer family, comprised of both the regular-length Wagoneer and longer Wagoneer L (but not including the more luxurious Grand Wagoneer) took fifth with a 60 percent plunge to 5,400 units. The Toyota Sequoia placed sixth with a 14 percent drop to 5,107 units, while the Nissan Armada finished last with a two percent dip to 3,910 units.

Sales Numbers - Mainstream Full-Size SUVs - Q1 2025 - USA

MODEL Q1 25 / Q1 24 Q1 25 Q1 24 Q1 25 SHARE Q1 24 SHARE
CHEVROLET TAHOE +27.88% 29,827 23,324 32% 24%
GMC YUKON +29.48% 23,324 18,013 25% 19%
CHEVROLET SUBURBAN +40.38% 13,594 9,684 14% 10%
FORD EXPEDITION -37.47% 13,482 21,560 14% 23%
JEEP WAGONEER -58.88% 5,400 13,131 6% 14%
TOYOTA SEQUOIA -14.28% 5,107 5,958 5% 6%
NISSAN ARMADA -1.69% 3,910 3,977 4% 4%
TOTAL -1.05% 94,644 95,647

The Tahoe and Suburban combined for a 46 percent segment share, breaking out to a 32 percent share for the Tahoe and 14 percent for the Suburban, while the Yukon and Yukon XL earned a cumulative 25 percent. The Expedition earned a combined 14 percent segment share. The Wagoneer and Wagoneer L together posted a six percent share, the Sequoia held a five percent share, and the Armada earned a four percent share.

Sales Numbers - Chevy Full-Size SUVs - Q1 2025 - USA

MODEL Q1 25 / Q1 24 Q1 25 Q1 24 Q1 25 SHARE Q1 24 SHARE
TAHOE +27.88% 29,827 23,324 69% 71%
SUBURBAN +40.38% 13,594 9,684 31% 29%
TOTAL +31.55% 43,421 33,008

As noted above, sales of the Ford Expedition, Jeep Wagoneer, and GMC Yukon include combined sales figures for the regular-length models (which compete with the Tahoe/Yukon) and their extended-length variants (that compete with the Suburban/Yukon XL). Meanwhile, Tahoe and Suburban sales are reported separately.

Combined, the Tahoe and Suburban duo continue to command the mainstream full-size SUV segment in terms of sales volume, followed by the Yukon and Yukon XL family. Combining the Chevys and GMCs have GM’s full-size SUVs accounting for 66,745 deliveries for a dominant 71 percent segment share, representing nearly three-fourths of all sales in this space and posting a 31 percent jump year-over-year.

Sales Numbers - GM Mainstream Full-Size SUVs - Q1 2025 - USA

MODEL Q1 25 / Q1 24 Q1 25 Q1 24 Q1 25 SHARE Q1 24 SHARE
CHEVROLET TAHOE +27.88% 29,827 23,324 45% 46%
CHEVROLET SUBURBAN +40.38% 13,594 9,684 20% 19%
GMC YUKON +29.48% 23,324 18,013 35% 35%
TOTAL +30.82% 66,745 51,021

The mainstream full-size SUV segment contracted one percent to 94,644 deliveries in Q1 2025, meaning that Tahoe and Suburban sales combined significantly outperformed the segment average.

The GM Authority Take

GM’s best-selling Chevy Tahoe and Suburban duo remained at the top of the heap among mainstream full-size SUVs to start the year. Even better, combining Tahoe and Suburban sales with those of the GMC Yukon and Yukon XL gave The General a towering 71 percent share of this highly lucrative space.

We attribute the healthy results and solid growth to the refreshed Tahoe and Suburban, which launched late last year as 2025 models.

But it won’t be easy going for the Chevy and GMC models, since FoMoCo recently answered in kind with its redesigned 2025 Ford Expedition, offering features not found in Chevy and GMC SUVs to take on The General. Since The Blue Oval’s updated flagship just arrived during Q1 2025, sales are currently impacted by a generational changeover, so time will tell to see if the updated model makes a dent in GM sales.

About Chevrolet Tahoe And Suburban

The refreshed 2025 Chevy Tahoe and refreshed 2025 Chevy Suburban showcase new styling inside and out, suspension improvements, many tech features, plenty of standard features across various trim levels, and a revised diesel engine option.

The new 3.0L I6 LZ0 turbodiesel Duramax engine delivers more power and torque than the outgoing 3.0L I6 LM2 turbodiesel. Design changes to the 2025 model finally make that powerplant option available on the Z71 trim level for the first time, which is incidentally the most popular trim for the full-size SUV.

Other updates include new trailering assists and expanded availability of the vaunted GM Super Cruise semi-autonomous driver assistance system, while rear lighting finally goes all-LED.

The refreshed duo also gets nine additional wheel combinations, including first-ever 24-inch alloy options for the two nameplates, and features trim-specific exhaust tips.

About The Numbers

Vince grew up in a GM family, likes manuals, and thinks this is the golden age of the automobile.

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Comments

  1. It’s remarkable that GM dominates the body-on-frame, full-size SUV’s marketplace, while Ford dominates the body-on-frame full-size light truck marketplace. Can anyone explain this?

    Reply
    1. I don’t know the reason.
      Here on Qatar we have unsold Expeditions on the lot from 2023….

      Reply
      1. Why not hand ’em out in Washington DC for more “favors” ?
        If you can GIVE AWAY a 747,
        Expeditions are like pocket change.

        Reply
    2. GM actually outsells Ford when you combine Chevy and GMC in the fullsize truck market

      Reply

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